Canada Digital Adoption Program (CDAP)


Do you qualify for CDAP funding?
The Government of Canada has outlined four mandatory criteria for eligible applicants:
Canada-Wide Access
Qualifying businesses must be incorporated at the national or provincial level; or be a Canadian resident sole proprietor.
For Profit Companies
Only privately-owned for-profit entities may be considered.
Under 500 Employees
Maximum 499 full time equivalent employees (FTEs).
$500,000+ annual revenue
At least $500,000 and not more than $100 million in revenue in one (1) of the past three (3) tax years.
Who can benefit from this program?
Small and Medium-sized Enterprises (SMEs)
- Retail Businesses
- Hospitality Industry
- Tourism Industry
- Real Estate Services
- Financial Services
- Legal Services
- And More
Healthcare Industry
- Dental Clinics
- Orthodontics Clinics
- Psychology Clinics
- Audiology Clinics
- Optometry Clinics
- Massage Therapy Clinics
- And More
Skilled Trades
- HVAC Technicians
- Plumbers
- General Contractors
- Electricians
- Welding Services
- Roofing Companies
- And More
$15,000 Digital Adoption Grant Pre-Qualification
Find out if you qualify for the CDAP program by answering the following 3 questions.
Loop Strategic Marketing has been awarded certification as a CDAP Digital Advisor to assist Canadian businesses with their digital adoption plans. The Canada Digital Adoption Program (CDAP) is offering $4 billion in total funding to help small to medium-sized businesses embrace digital transformation. Through the Boost Your Business Technology grant, successful applicants can access up to $15,000 to retain a digital advisor and offset the costs of planning their transformation journey.
How It Works
We leverage our digital marketing experience, creative talent, and process development expertise to build marketing strategies that deliver. In the ever-changing landscape of online marketing, our team blends the science and art of powerful storytelling, strategy, and seizing opportunities with actionable insights to guarantee you a competitive edge against your competitors. Our experience and expertise in crafting data-driven, targeted and consumer-based strategies enable us to serve clients in a wide array of industries.


Application
Check your eligibility and apply for the grant. Sumbit your application to the Government of Canada for participation in the Canadian Digital Adoption Program (CDAP).
Approval
Once your application has been approved you will be able to select Loop Stragetic Marketing as your digital advisor.
Initiation and Planning
Once your application is approved and your deposit has been recieved, Loop will initiate the project and schedule a kickoff session to begin your digital marketing strategy. This includes defining goals, objectives, timelines, and resources required for the project.
Consultation and Discovery
In this step, Loop will work closely with you to understand your business and identify areas for improvement. This may involve analyzing your existing digital infrastructure, assessing your needs and competitors.
Recommendations
Based on the insights gathered during the consultation and discovery phase, Loop will provide you with recommendations for improving your digital capabilities. This may include suggestions for website optimization, online advertising, search engine optimization, social media marketing, and other digital marketing strategies.
Project Handover and Closure
After the recommendations have been presented and agreed upon, Loop will hand over the project to you or your team. This includes providing any necessary explanation ensuring you understand how to follow through on your next steps
Submit Report for Reimbursement
Once the report has been completed and approved, you will submit a report to the government for reimbursement of the costs associated with the project.
Start Your Digital Adoption Application
Frequently Asked Questions
A marketing agency is a group of marketing professionals who build and execute marketing efforts for clients. Marketing takes many shapes and forms, so not every marketing agency is the same. Some specialize, some do more broad work. Each marketing agency is unique, and it can take time to find the right marketing agency for your needs.
Was this FAQ Useful?
If you want to create a WordPress site, the first thing you need to do is install WordPress. You can do this by going to the WordPress website and following the instructions on how to install WordPress on your hosting account. Once you’ve installed WordPress, you can start creating your website by choosing a theme and adding plugins. If you’re looking for support and guidance through this process, reach out and our team will be happy to support.
Was this FAQ Useful?
It really depends on who your target market is. Facebook has a more mature audience., and is very popular for community groups. Where as Instagram is a much more visual medium with photos and now videos as the primary source of content.
Was this FAQ Useful?
Working with a web design and development company can provide several benefits for your business, including:
- Increased online visibility and exposure
- Improved user experience for your website visitors
- Increased credibility and professionalism for your brand
- Ability to effectively showcase your products or services
- Better search engine optimization for your website, resulting in higher search engine rankings and increased traffic.
Was this FAQ Useful?
Social media is a very powerful way to build a business whether it is through organic posting or targeted advertising. By building an audience on social media that aligns with your business, you have a very affordable channel to consistently reach your ideal customers and their friends.
If you have potential customers from other channels, social media is a great way to reengage with them through remarketing.
Was this FAQ Useful?
Branding is the foundation of your relationship with your target audience. This can create loyal customers, increase referrals, and create a connection with your customers when done correctly.
Was this FAQ Useful?
Web design is a term that is loosely used to describe all areas of building a website. Technically speaking, the design side of websites should focus on user experience, styling, formatting, and how the site looks/is structured. Usually, this is not the only thing that people are meaning when they say web design. When you look at the actual creation of a website, this is Web Development. Which is more of the technical side of creating the database, using the software /tools available to create the site.
When most people think about web design, they think about the act of creating a website including all relevant areas.
Was this FAQ Useful?
This depends on the goals of the business. If your business has growth goals that aren’t being reached organically, PPC is usually worth it. PPC is a great way to acquire new customers quickly and affordably in order to expedite growth.
Was this FAQ Useful?
There are various ways to measure the success of digital marketing campaigns, including monitoring website traffic, engagement on social media, conversion rates, and ROI. Analytics tools such as Google Analytics can also provide insights into how users interact with your website, helping you make data-driven decisions about your digital marketing strategy.
Was this FAQ Useful?
MOFu in marketing means “Middle of the Funnel”. This is is when your customer is in the middles stages of your marketing funnel. These are people in the consideration stage of finding a product or a service. They are looking for solutions and short-listing their candidates.
Was this FAQ Useful?
Staying ahead of the competition with your digital marketing strategy involves continuously monitoring industry trends and adapting your tactics accordingly. It also involves staying up to date with the latest digital marketing tools and technologies. Additionally, experimenting with new tactics and testing their effectiveness can help you stay ahead of the competition.
Was this FAQ Useful?
Google Ads is an Internet advertising service provided by Google that allows advertisers to bid advertisements, services, product listings, and videos(Youtube) to web visitors. It can also run ads on non-search websites, mobile applications, and videos using this platform.
Was this FAQ Useful?
Web development and web design are two different but equally important aspects of creating a website. Web development is the process of coding and building the functionality of your website. This includes contact forms, shopping carts, and other features that make your website interactive. On the other hand, web design is responsible for the look and feel of your website.
Was this FAQ Useful?
A web design company typically offers a range of services including website design, website development, e-commerce development, content management systems (CMS), digital marketing, and search engine optimization (SEO). Some web design companies also offer additional services such as graphic design, branding, and website maintenance.
Was this FAQ Useful?
Google Ads are a type of online advertising that may be used to advertise and promote your items and services when people search for relevant keywords or are doing specific activities online. It has the ability to turbo-charge leads and sales if done correctly.
Was this FAQ Useful?
Yes, a strategic marketing agency can work within your budget. When you work with a strategic marketing agency, you’ll have the opportunity to discuss your budget and goals during the initial consultation. Based on this information, the agency can create a customized marketing plan that meets your specific needs and budget. Whether you’re working with a limited budget or have more resources available, a strategic marketing agency can help you create a marketing strategy that is both effective and cost-efficient, helping you achieve your goals without breaking the bank.
Was this FAQ Useful?
Strategic marketing agencies offer a wide range of services, including market research, strategy development, campaign management, and general marketing support.
Loop Strategic Marketing specializes in:
- Marketing Strategy
- Marketing Analytics
- Brand Development
- Graphic Design
- Paid Advertising
- Search Engine Optimization (SEO)
- Social Media
- Technology Adoption
- Web Design and Website Development
Was this FAQ Useful?
There are several ways in which a website can help you sell more products or services online:
- Online store: A website can serve as an online store, allowing customers to browse and purchase your products or services directly from your website. This can be especially useful if you have a small or niche business, or if you sell products that are not widely available in physical stores.
- Product information: A website can provide detailed information about your products or services, including photos, descriptions, and pricing. This can help customers make informed purchasing decisions and increase the chances of them buying from your business.
- Customer reviews and ratings: A website can provide a platform for customers to leave reviews and ratings about your products or services. These reviews can be a powerful tool for convincing potential customers to buy from your business, as they provide valuable insights into the quality of your offerings.
- Payment options: A website can offer a variety of payment options, such as credit card, PayPal, and Google Pay, which can make it easier for customers to complete their purchases.
- Customer service: A website can provide a platform for customers to get in touch with you and ask questions about your products or services. This can help address any concerns they may have and increase the chances of them making a purchase.
Overall, a website can be a valuable asset for businesses looking to sell more products or services online. By providing a platform to showcase your offerings, offer detailed product information, and provide customer service, you can increase the chances of customers buying from your business.
Read more about why your business needs a website.
Was this FAQ Useful?
Inbound marketing is the act of casting a net of content and other marketing techniques that lead customers to reach out to your business first. Whether that is a quote request, a phone call, or other ways prospects contact you first.
This is typically a preferred method for most businesses opposed to outbound marketing which would involve cold calling, prospecting, etc.
Was this FAQ Useful?
A marketing plan is an element of your business plan. Your marketing plan should break out how you want to reach your customers, what message you’re going to hit them with, and how are you going to profitably grow your business with affordable marketing strategies. Your business plan should be the all-encompassing document that outlines all areas to successfully operate your business.
Was this FAQ Useful?