This is the broad term indicating the use of social media to market a business. This can be through PPC (pay-per-click) ads on social media platforms, and also just general organic social media marketing.
Strategic planning in marketing is the process of developing a market-oriented strategy and then implementing that strategy through marketing programs and initiatives. Strategic planning in marketing aims to create value for the company by attracting and retaining customers.
Remarketing is the act of paying to have your advertisements or content show up in front of users that have engaged with you previously. This can be based on tracking pixels on your websites, cookies, or emails that can be uploaded into relevant advertising platforms such as Google Ads.
KPIs are Key-Performance Indicators. These are the measurements that demonstrate whether you’re on-trend/on track to achieve your objectives. Without KPIs for your marketing initiatives it is very difficult to know whether you’re campaigns are successful or not aside from circumstantial data.
Strategic advertising is a process where businesses research, plan, and execute advertising campaigns designed to reach specific goals. Like strategic marketing, strategic advertising helps businesses focus their resources on the right things and create campaigns that are more likely to be successful.
Both strategic marketing and strategic advertising are important for businesses because they help companies attract customers.
A funnel in marketing is a breakdown of the setups / path a user has to take to become a customer. This can start with awareness (TOFu, which means Top of Funnel), Engagement (MOFu – Middle of funnel), and conversion activities (BOFU – bottom of funnel).
There are a few signs that it might be time for a new website. If your website is outdated, not mobile-friendly, or isn’t generating the leads and sales you want, it might be time for an upgrade. Additionally, if you’ve been in business for awhile and your website no longer accurately reflects your brand or what you offer, it’s probably time for a new one. If you’re not sure whether or not you need a new website, reach out and we can chat about it further.
Why should I use social media in my marketing plan?
Social media is a very powerful way to build a business whether it is through organic posting or targeted advertising. By building an audience on social media that aligns with your business, you have a very affordable channel to consistently reach your ideal customers and their friends.
If you have potential customers from other channels, social media is a great way to reengage with them through remarketing.
SEO on a website typically refers to “On-Page” optimizations. This is the act of putting the right content on the site that resonates with your ideal customer. There are hundreds of strategies to optimize the quality of a website’s organic rank. If you’re interested to learn how you can improve your website’s organic rank let us know.
In short, a marketing plan is a document that organizes your marketing strategy into tangible action items in order to achieve your business goals. The plan should be set up with clear timelines and those who are accountable for completing the action items Finally the plan needs to have clear goals to know whether the plan was successful. Try not to overcomplicate the plan, the most important factor in your plan is to have the team aligned in the objectives & work required to accomplish the plan. Make it simple, make it measurable, make it happen.
Social Media Marketing as a service is when a third-party agency or contractor takes over your social media marketing. This is a great fit for someone who does not have the time, energy, or expertise to run their own social media marketing platforms.
A Local citation provides a way for consumers to discover local businesses. Online sites like Yelp and Google Maps allow users the opportunity of adding information about your business including address, phone number as well any reviews from other customers who have been satisfied with their services or products they sold at this location–giving them a succinct way to learn about high-level business information. Local citations are extremely important in marketing because it creates more awareness for the business as well give a new channel to flow through to your website and business.
Does your website need a strategic marketing strategy?
If you have a small website with only a few pages and aren’t looking at growing significantly, you can likely get by without one. However, if you have a website or business looking to attract a lot of traffic or business, you may need to develop a strategic marketing strategy. This can help you focus your resources on the right things and create campaigns that are more likely to be successful.
Web design is a term that is loosely used to describe all areas of building a website. Technically speaking, the design side of websites should focus on user experience, styling, formatting, and how the site looks/is structured. Usually, this is not the only thing that people are meaning when they say web design. When you look at the actual creation of a website, this is Web Development. Which is more of the technical side of creating the database, using the software /tools available to create the site.
When most people think about web design, they think about the act of creating a website including all relevant areas.
It has never been easier to create a website on your own. There are so many tools that exist that offer plug-and-play/drag-and-drop editors for people to build their own sites. GoDaddy, Wix, Squarespace, WordPress, Shopify etc. The options are endless.
The choice you have to make for whether you want to build a website yourself is:
Time – do you have the time to learn?
Knowledge – do you have the technical knowledge to build a site that is engineered to accomplish what you intend?
Ongoing Resources – do you have the future time/energy to commit to maintaining and keeping the website current/effective
Building websites in-house can be the right starting point for many businesses. Once your business picks up some momentum, at that point it usually makes sense to offload to a professional, unless you have a team that is trained, experienced, and does have more pressing tasks on their list for the business.
There is no one-size-fits-all for web designers. There are web designers that just do front-end design in tools such as Adobe XD, Illustrator, Photoshop etc. They “design” the style or look of the website.
Then there are web designers that just take what was drawn up in a wire-frame/mockup and actually build it. This can be built from scratch, this can be using a CMS (Content Management System) such as WordPress, SquareSpace, Shopify, etc.
Then there are web designers that do both areas from start to finish. At Loop, we have a team that supports in all areas of web design from strategy, to analysis, design, development, and maintenance.
Marketing Attribution is when you assign ‘credit’ of producing a sale to a specific marketing channel or campaign. Marketing attribution is critical in successful marketing campaigns because you can identify where your ROI (return-on-investment) is so you can focus on replicating the areas that are attributing the most success within your marketing strategy.