Strategic marketing agencies offer a wide range of services, including market research, strategy development, campaign management, and general marketing support.

Loop Strategic Marketing specializes in:

• Marketing Strategy
• Marketing Analytics
• Brand Development
• Graphic Design
• Paid Advertising
• Search Engine Optimization (SEO)
• Social Media
• Technology Adoption
• Web Design and Website Development

A social media marketing service is a service provided by a social media marketing agency, company or contractor that helps businesses with creating, managing and executing their social media marketing strategy. This can include developing content, managing social media profiles, running social media advertising campaigns, and analyzing and reporting on performance.

By working with a social media marketing service, businesses can benefit from the expertise and resources of a dedicated social media marketing agency. These agencies have teams of professionals that specialize in various aspects of social media marketing and have access to the latest tools, technologies, and best practices.

The services offered by a social media marketing service can be customized to meet the specific needs of a business. This can include creating and managing social media accounts, developing content, running social media advertising campaigns, and analyzing and reporting on performance.

For businesses that do not have the time, energy, or expertise to run their own social media marketing, working with a social media marketing service can be a cost-effective and efficient way to achieve their marketing goals. By outsourcing their social media marketing efforts, businesses can focus on their core business activities while still maintaining a strong online presence.

The CDAP, or Canada Digital Adoption Program, is a government-funded initiative aimed at supporting small and medium-sized enterprises (SMEs) in Canada to adopt digital technologies in their businesses. The program provides financial assistance and resources to help SMEs enhance their online presence, improve their cybersecurity measures, and increase their digital productivity.

Digital marketing strategy development is the process of identifying your target market, developing goals and objectives, and creating a plan to reach those goals using digital marketing tactics. It is a crucial aspect of any business in Edmonton looking to stay competitive in the digital age.

The process typically has three phases: research, planning, and implementation.

In the research phase, businesses gather information about their industry, customers, and competitors using digital tools and methods. This information is used to understand the needs of their target market and identify opportunities for online marketing in Edmonton.

In the planning phase, businesses develop strategic digital marketing plans that align with their overall marketing strategy. This includes identifying specific tactics such as SEO, social media marketing, and email marketing that will be used to reach their goals.

Finally, in the implementation phase, businesses launch their digital marketing campaigns and track their progress using analytics and other tools. Based on the results, they make adjustments and optimize their campaigns to ensure they are meeting their goals and reaching their target market effectively. Edmonton digital marketing is a valuable asset for businesses looking to grow their online presence and reach new customers.

Strategic marketing management is the application of the principles of strategic marketing to the management of a company. It involves developing a market-oriented strategy and then implementing that strategy through marketing programs and initiatives.

The goal of strategic marketing management is to create value for the company by attracting and retaining customers.

Participating in the Canada Digital Adoption Program (CDAP) can help businesses develop a comprehensive digital marketing strategy, increase productivity, improve customer engagement, enhance their online presence, better understand their data, and enhance cybersecurity measures. By leveraging digital technologies and tools, businesses can become more competitive and successful in today’s digital marketplace.

Data and analytics provide valuable insights into customer behavior and campaign performance. By analyzing this data, you can identify areas of improvement in your digital marketing strategy and make data-driven decisions to optimize your tactics.

The cost of digital marketing varies depending on the methods used and the scope of the campaign. Generally, businesses can expect to spend anywhere from a few hundred dollars to several thousand dollars per month on digital marketing efforts.

The short answer is, yes. Absolutely. Mobile website traffic on average is about 55% of all internet traffic as of today. Having a website that doesn’t not follow modern mobile web design techniques is a huge disservice to your business and potential customers.

Web design is a term that is loosely used to describe all areas of building a website. Technically speaking, the design side of websites should focus on user experience, styling, formatting, and how the site looks/is structured. Usually, this is not the only thing that people are meaning when they say web design. When you look at the actual creation of a website, this is Web Development. Which is more of the technical side of creating the database, using the software /tools available to create the site.

When most people think about web design, they think about the act of creating a website including all relevant areas.

Social media platforms such as Facebook, Twitter, and Instagram provide opportunities to connect with your target audience and promote your business. This can be done by creating and sharing valuable content, engaging with followers, and running targeted advertising campaigns.

CPA stands for “Cost-Per-Acquisition” in marketing. This is the cost that is spent to acquire a single customer.

Here are some best practices for web design and development:

1. Keep it simple: A cluttered or overly complex website can be overwhelming and confusing for users. Instead, focus on creating a clean, easy-to-navigate design that clearly communicates your message.
2. Use clear, concise language: Your website should be easy to understand, even for visitors who may not be familiar with your business or industry. Avoid using jargon or technical language, and aim for a clear, concise writing style.
3. Use high-quality images: Visuals are an important element of website design, as they can help convey your message and create a more engaging user experience. Use high-quality images that are relevant to your business and add value to your website.
4. Optimize for mobile devices: More and more people are accessing the internet on their smartphones and tablets, so it’s important to design a website that is mobile-friendly. This means ensuring that your website is easy to read and navigate on smaller screens.
5. Consider the user experience: The user experience (UX) of your website is critical to its success. Consider how users will interact with your website, and design it with their needs and goals in mind.

By following these best practices, you can design a website that is effective at achieving its goals and delivering a positive user experience.

This can range significantly based on the work that needs to be done. SEO is a very broad term and there are several techniques and strategies to successfully improve a website’s organic rank. When a site is more established and has thousands of users using the page on a regular basis, the strategy gets to be a little more complex so it can cost more. If you’d like an assessment of your current website, and potential strategies to improve its SEO let us know.

This all comes down to the product/service you’re selling, what the lifetime value of that won customer is, and the strategy you deploy to acquire those customers. If you can spend $50 on a customer through Google Ads, and they are worth $250 to your bottom line, then Google Ads are worth it. If your market is too competitive and you have to spend $500 on a customer that is worth $250 to your bottom line, then Google Ads may not be worth it for you. If you want to do an evaluation of whether Google Ads is worth it for your business, send us a message and we can do a complimentary evaluation.

It really depends on who your target market is. Facebook has a more mature audience., and is very popular for community groups. Where as Instagram is a much more visual medium with photos and now videos as the primary source of content.

There are several ways in which a website can help improve your visibility:

1. Search engine optimization (SEO): A website can help improve your visibility by ranking well in search engine results. By optimizing your website for relevant keywords and phrases, you can increase the chances of your website appearing at the top of search results, which can make it easier for potential customers to discover your business.
2. Social media integration: A website can be integrated with social media platforms, such as Facebook, Twitter, and Instagram, which can help increase your visibility and reach a wider audience.
3. Online advertising: A website can be used to showcase your products or services and drive traffic to your business. By running targeted online ads, you can increase the visibility of your business and reach potential customers who may not have otherwise discovered your business.
4. Email marketing: A website can be used to collect email addresses from visitors, which can be used for email marketing campaigns. These campaigns can help increase the visibility of your business and drive traffic to your website.

Overall, a website can be an effective tool for improving the visibility of your business and reaching a wider audience. By leveraging the power of search engines, social media, online advertising, and email marketing, you can increase the chances of potential customers discovering your business and learning more about what you have to offer.

Read more about why your business needs a website.

There are many ways to get started with digital marketing. One option is to hire a digital marketing agency to help you plan and execute your campaigns. Another option is to use online marketing tools and resources to do it yourself.

Loop Strategic Marketing provides businesses with expert guidance and support throughout the CDAP program. Our team of digital advisors can work with businesses to develop a comprehensive digital marketing strategy that is tailored to their unique needs and goals. We can provide ongoing support and guidance to help businesses implement their digital marketing strategies effectively and maximize their return on investment. Our team has extensive knowledge and experience in website development, e-commerce platform setup, digital advertising, data analytics, and cybersecurity, and we can assist businesses in all aspects of their digital transformation journey.

Traditional marketing efforts, such as print advertisements, events, and TV commercials, can be integrated with digital marketing efforts by including calls to action that direct customers to your website or social media channels. You can also leverage traditional marketing data to improve your digital marketing targeting.