How do you design a logo?

Frequently Asked Questions

How do you design a logo?

The first step to designing a logo is to have a brand identity.

This can involve answering the following questions:

  • Why does the business exist?
  • What are our core values?
  • What makes us different?
  • What makes us special?
  • What words describe our brand?
  • How would you want customers to speak of you?

The next stage is to look at the above answers and start to brainstorm the elements that would be included in your logo. Are there specific images that come to mind when thinking of your brand identity? Is it an icon? Are there colours that align with your identity?

As you start to brainstorm, make notes of potential ideas for a rough draft. Put all of the ideas together on a mood board. Where you can see all the visual images in one visual place.

After you’ve done that, look at the market and your competition. What are other people doing? What do you like? What do you dislike? Is there a gap or an area you could improve?

The goal for your logo is to not have there be confusion when someone sees your brand compared to a competitor. It should be simple, recognizable, but also different than your competitors.

Next, make a decision on a few styles that stand out to you.

Potential logo styes (this isn’t an exhaustive list but a good starting point to research):

  • Retro
  • Minimalistic
  • Modern
  • Folksy/Handcrafted

If you’re feeling creative or are artistically talented, take a few shots at drafting the design yourself. Don’t make it perfect, just quick and see what you like or dislike. If you’re not artistic, work with a professional designer to draft up variation. Get a few versions drafted up and start to refine them until you land on the best logo for you.

Don’t forget to get the variations that are needed to run your business! Light Versions, Dark Versions, Icons only etc.

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