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How to Create a Marketing Plan
Start with your business goals and objectives.
Understand who you want to sell to.
From there decide where that person would potentially find your business. Identify how much that will cost to get in front of them.
Estimate how many customers would have to see your advertisement in order to purchase.
Calculate how much you’ll make once that sale comes through.
Identity whether that channel is affordable for you to acquire your customers
Define what tasks need to be completed in order to operate that campaign
Set clear measurements of whether the campaign was successful
Once the campaign is over, update and revisit your plan
