The biggest thing to keep in mind when you are trying to execute is clearly defining what you want to be done:
- Identify who is responsible for it
- break out the laser-specific steps that need to be completed
- Communicate expectations with the relevant team members/contractors
- Give space for questions
- Follow up and confirm once the deliverables are completed
- Review what went well, what didn’t go well, and what can be done next time
- Use the learnings for future marketing plans/strategies