A branding package is a concise package that organizes your brand and provides clear guidance on how to use the elements of your brand.

Typical Elements in a Branding Package:

• Logos and variations
• Colour Palette
• Email templates
• Website flats and styling
• Typography
• Print material samples
• Business card designs
• Physical material designs

All of these elements are used as a framework for future creations tied together with a style guide demonstrating the dos and don’ts of your brand usage.