What is a branding package?

Frequently Asked Questions

What is a branding package?

A branding package is a concise package that organizes your brand and provides clear guidance on how to use the elements of your brand.

Typical Elements in a Branding Package:

  • Logos and variations
  • Colour Palette
  • Email templates
  • Website flats and styling
  • Typography
  • Print material samples
  • Business card designs
  • Physical material designs

All of these elements are used as a framework for future creations tied together with a style guide demonstrating the dos and don’ts of your brand usage.

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