We offer tailored digital marketing strategies for Business Services

Get your message out to other business owners for B2B sales.
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About the industry

At Loop, we have honed our expertise working alongside a myriad of business service providers, from consultancy firms to HR agencies, accounting firms, and beyond. In the realm of business services, it’s not just about delivering solutions; it’s about establishing credibility, driving efficiency, and building lasting partnerships. We amplify your digital footprint across all platforms, ensuring you’re seen and heard in the right circles. This involves optimizing your website for SEO, coupled with launching targeted digital campaigns that appeal directly to other businesses in need of your services. But our commitment goes further than just creating visibility. We curate robust content strategies that underscore your industry knowledge, positioning you as a thought leader and trusted partner in the business services landscape. What truly separates us from the standard digital marketing agencies is our deeper commitment: We don’t just market; we assist in fine-tuning your business approaches to extract even greater value from your client relationships. Our aim? To solidify your reputation as a premier choice in business services. Collaborate with Loop, and let’s set the gold standard together.

Do you qualify for CDAP funding?

The Government of Canada has outlined four mandatory criteria for eligible applicants:

Canada-Wide Access

Qualifying businesses must be incorporated at the national or provincial level; or be a Canadian resident sole proprietor.

For Profit Companies

Only privately-owned for-profit entities may be considered.

Under 500 Employees

Maximum 499 full time equivalent employees (FTEs).

$500,000+ annual revenue

At least $500,000 and not more than $100 million in revenue in one (1) of the past three (3) tax years.

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How It Works

We leverage our digital marketing experience, creative talent, and process development expertise to build marketing strategies that deliver. In the ever-changing landscape of online marketing, our team blends the science and art of powerful storytelling, strategy, and seizing opportunities with actionable insights to guarantee you a competitive edge against your competitors. Our experience and expertise in crafting data-driven, targeted and consumer-based strategies enable us to serve clients in a wide array of industries.

Application

Check your eligibility and apply for the grant. Submit your application to the Government of Canada for participation in the Canadian Digital Adoption Program (CDAP).

Approval

Once your application has been approved you will be able to select Loop Strategic Marketing as your digital advisor.

Initiation and Planning

Once your application is approved and your deposit has been received, Loop will initiate the project and schedule a kickoff session to begin your digital marketing strategy. This includes defining goals, objectives, timelines, and resources required for the project.

Consultation and Discovery

In this step, Loop will work closely with you to understand your business and identify areas for improvement. This may involve analyzing your existing digital infrastructure, assessing your needs and competitors.

Recommendations

Based on the insights gathered during the consultation and discovery phase, Loop will provide you with recommendations for improving your digital capabilities. This may include suggestions for website optimization, online advertising, search engine optimization, social media marketing, and other digital marketing strategies.

Project Handover and Closure

After the recommendations have been presented and agreed upon, Loop will hand over the project to you or your team. This includes providing any necessary explanation ensuring you understand how to follow through on your next steps

Submit Report for Reimbursement

Once the report has been completed and approved, you will submit a report to the government for reimbursement of the costs associated with the project.

Frequently Asked Questions

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To be eligible to apply for the Boost Your Business Technology Grant, SMEs must meet certain criteria, such as being Canadian-owned and for-profit, having up to 499 employees, and having had at least $500,000 in annual revenue in one of the last three years. Business owners or directors can apply for the grant through the program’s website, where they will need to provide information about their business and a detailed plan for how the funding will be used to support their digital transformation.

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To get started with the Canada Digital Adoption Program (CDAP), small and medium-sized enterprises (SMEs) in Canada should start by reviewing the eligibility criteria on the CDAP website to ensure that their business meets the requirements. Once eligibility is confirmed, we can provide support with submitting the application through the CDAP program’s website and guide SMEs in selecting Loop Strategic Marketing as their digital advisor.

Loop Strategic Marketing can provide SMEs with expert guidance and support on the digital initiatives that are most relevant to their business needs. Our team of experts has extensive knowledge and experience in digital marketing, e-commerce, and data analytics, and we can work with SMEs to develop a comprehensive plan that outlines how they can use digital technologies and tools to achieve their business objectives. By partnering with Loop Strategic Marketing, SMEs can benefit from our expertise in digital transformation, receive training and support to help them implement digital technologies effectively, and ultimately achieve their digital goals with the CDAP program.

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The CDAP program typically takes approximately 10 weeks to complete from start to finish. This includes one week to submit the application, four weeks to complete discovery sessions with the client, four weeks to produce the digital marketing strategy, and one week to submit the report for reimbursement and close out the project.

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Businesses that participate in the CDAP program can benefit from financial assistance and resources to improve their digital marketing strategies. By adopting digital tools and technologies, businesses can:

  • Expand their online reach: By developing a website, creating a social media presence, and utilizing digital advertising, businesses can reach more potential customers and increase their brand awareness.
  • Improve customer engagement: Through digital channels, businesses can engage with customers more effectively, respond to inquiries quickly, and build stronger relationships.
  • Target specific audiences: Digital marketing allows businesses to target specific audiences based on their interests, behaviours, and demographics, which can lead to more effective campaigns and higher conversion rates.
  • Analyze campaign performance: With the use of analytics tools, businesses can measure the success of their digital marketing campaigns, identify areas for improvement, and make data-driven decisions.

 

Overall, CDAP can help businesses improve their digital marketing strategies, which can lead to increased customer engagement, higher conversion rates, and improved brand recognition.

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The CDAP, or Canada Digital Adoption Program, is a government-funded initiative aimed at supporting small and medium-sized enterprises (SMEs) in Canada to adopt digital technologies in their businesses. The program provides financial assistance and resources to help SMEs enhance their online presence, improve their cybersecurity measures, and increase their digital productivity.

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The funding provided through the Canada Digital Adoption Program (CDAP) is intended to cover the costs associated with developing a comprehensive digital marketing strategy, including the costs of hiring a digital advisor, conducting discovery sessions, and producing a detailed plan. The funding cannot be used to cover implementation costs, such as the purchase of digital tools and technologies or the hiring of additional staff. The goal of the CDAP program is to help businesses develop a roadmap for their digital transformation, and to provide support and resources to help them implement their plan effectively.

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The Boost Your Business Technology Grant is a specific initiative under the CDAP program. This grant provides eligible SMEs with up to $15,000 CAD in funding to cover the costs of purchasing and implementing digital tools and technologies that can help them improve their business operations. Examples of eligible expenses include website development, e-commerce platform setup, digital marketing and advertising, and cybersecurity measures.

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If your business does not meet the eligibility criteria for the Canada Digital Adoption Program (CDAP), don’t worry! Loop Strategic Marketing is here to help you achieve your digital goals and scale your business. We offer a range of digital marketing services, such as website development, e-commerce platform setup, digital advertising, and data analytics, that can help your business thrive in today’s digital marketplace.

Our team of experts can work with you to develop a customized digital strategy that is tailored to your business needs and goals. We can provide ongoing support and guidance to help you implement your digital strategy effectively and maximize your return on investment. We are committed to building long-term partnerships with our clients and helping them achieve sustainable growth and success in the digital age.

So, even if your business does not qualify for the CDAP program, don’t hesitate to reach out to us to learn more about how we can help you scale your business through the power of digital marketing.

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Yes, businesses can still work with Loop Strategic Marketing after completing the Canada Digital Adoption Program (CDAP). Our team can provide ongoing support and guidance to help businesses implement their digital marketing strategies effectively, and can assist with any additional digital initiatives that may arise. We pride ourselves on building long-term partnerships with our clients, and we are committed to helping businesses achieve their digital goals beyond the scope of the CDAP program.

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If you own multiple businesses, you can apply for the Canada Digital Adoption Program (CDAP) for each individual business, as long as each business meets the eligibility criteria and has a comprehensive plan in place for their digital transformation. The CDAP program is intended to provide funding and support to Canadian-owned for-profit businesses that want to adopt digital technologies and tools to improve their operations and enhance their online presence. By applying for CDAP funding for each of your businesses, you can develop a clear plan and goals for how you intend to adopt digital technologies and tools in each business and achieve your digital objectives.

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A digital advisor typically guides and supports businesses in leveraging digital technologies and tools to achieve their objectives. Here are some specific tasks a digital advisor may perform:

  • Evaluate a company’s current digital landscape: A digital advisor may assess a company’s current digital presence, such as its website, social media accounts, and digital marketing efforts. This can help them identify areas for improvement and develop a plan to enhance the company’s digital footprint.
  • Recommend digital tools and technologies: Based on a company’s goals and needs, a digital advisor may recommend specific digital tools and technologies to help the company achieve its objectives. This may include tools for e-commerce, digital marketing, cybersecurity, or data analytics.
  • Develop a digital strategy: A digital advisor can work with a company to develop a comprehensive digital strategy outlining how it will use digital technologies and tools to achieve its goals. This may involve setting specific objectives, identifying target audiences, and determining key performance indicators (KPIs) to measure success.
  • Training and support: A digital advisor may provide training and support to help businesses adopt and implement digital technologies effectively. This can include training on specific tools and technologies, as well as ongoing support to help businesses optimize their digital presence and improve their results.

 

A digital advisor helps businesses leverage digital technologies and tools to improve their operations, enhance their online presence, and better engage with customers.

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Loop Strategic Marketing provides businesses with expert guidance and support throughout the CDAP program. Our team of digital advisors can work with businesses to develop a comprehensive digital marketing strategy that is tailored to their unique needs and goals. We can provide ongoing support and guidance to help businesses implement their digital marketing strategies effectively and maximize their return on investment. Our team has extensive knowledge and experience in website development, e-commerce platform setup, digital advertising, data analytics, and cybersecurity, and we can assist businesses in all aspects of their digital transformation journey.

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The CDAP program is essential for businesses because it provides funding and resources to help them adopt digital technologies and tools that can improve their operations, enhance their online presence, and protect their sensitive data from cyber threats. This can help businesses to modernize their operations, streamline their processes, and stay competitive in today’s digital marketplace.

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Unfortunately, non-profit organizations are not currently eligible to apply for The Boost Your Business Technology Grant, based on the information available on the CDAP website. The grant is only open to for-profit Canadian-owned businesses that meet the eligibility criteria of having up to 499 employees and at least $500,000 in annual revenue in one of the last three years.

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Participating in the Canada Digital Adoption Program (CDAP) can help businesses develop a comprehensive digital marketing strategy, increase productivity, improve customer engagement, enhance their online presence, better understand their data, and enhance cybersecurity measures. By leveraging digital technologies and tools, businesses can become more competitive and successful in today’s digital marketplace.

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Upon completion of the CDAP program, businesses will have a well-defined plan to adopt digital technologies and tools. Overall, businesses should have a stronger digital presence and a better understanding of how digital technologies can be used to improve their operations and achieve their goals. After the CDAP program is complete, businesses will need to submit a report to the grant funders for reimbursement. They will also receive a digital marketing strategy and have the option to implement it themselves with their in-house marketing team, hire another marketing agency, or continue working with Loop Strategic Marketing.

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