Website Design & Development

Transform Your Online Presence with Our Comprehensive Web Design and Development Services

Website Development - Loop Strategic Marketing

Our Web Design & Development Process

Our Web Design & Development Process – A Solution for Your Business. As an Edmonton web developer, we understand the importance of having a website that truly represents your business. A website that is well-designed, functional and tailored to your specific needs can help you attract more customers, generate more leads, and increase your revenue. At our website design company, we specialize in providing web design and development services that help businesses stand out from the competition. Our team of experts works closely with you to understand your business goals and create a website that not only looks great, but also provides a seamless user experience. As a leading website company, we use the latest technologies and design trends to create custom business web designs that are not only aesthetically pleasing, but also perform well on search engines. Our focus is on creating a website that delivers results and drives business growth. When it comes to choosing the best web design company for your business, it’s important to look for one that has a proven track record of delivering high-quality websites. Our website design firm has a reputation for creating innovative and effective websites for businesses of all sizes, making us a trusted choice for web design and development services. At our website design company, we understand that website design is not just about aesthetics, but also about marketing. That’s why we offer web design marketing services that help you reach your target audience and drive conversions. Whether you need a new website or a redesign of your existing site, we’re here to help you achieve your business goals.

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Step 1:

Understanding Your Business and Website’s Goals and Situation

Our experienced team of Edmonton web developers and website design experts will work closely with you to understand your business goals and situation. We will conduct a thorough needs assessment to determine the purpose of your website, target audience, and main objectives. With this information, we can design and develop a tailored website that meets the unique needs of your business and customers. Our web design and development services are designed to provide scalable, practical, and functional solutions that will help you maximize your online potential and achieve your business goals.

Step 2:

Competitor Analysis

Our team takes a deep dive into your industry to understand the competitive landscape and identify what sets you apart from the rest. Through competitor analysis, we gather insights on the best web design and development strategies to help your business stand out in the market. We use this information to create a unique, practical, and functional website that sets you apart from the competition and serves your customers’ and business’ needs.

Some of the competitor attributes we look at include:

We compile all of this data together to develop an effective strategy to surpass your competition. A deep understanding of your industry allows us to plan for success.

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Step 3:

Planning, Sitemap & Wireframe Creation

Our team of experts in web design and development will use the sitemap, wireframe, and information gathered in the previous steps to create a custom website design that represents your brand and resonates with your target audience. Our focus will be on providing an intuitive user experience, clean design, and fast-loading pages to ensure a seamless and enjoyable browsing experience for your visitors. Our custom web design and development services are tailored to meet the unique needs of your business and achieve your desired goals.

Step 4:

Design: Page Layouts, Review, and Approval Cycle

This is the stage where your website truly comes to life. Our team combines the information gathered in the needs assessment, competitor analysis, and planning phase to create a visually appealing, easy-to-navigate, and functional design that meets the needs of your target audience. We bring your brand to life through the use of relevant colours, images, and logos. As a website design company, customer satisfaction is our top priority, and we work closely with you to ensure that you are delighted with the final product before moving forward.

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Get Started with Loop

Why work with Loop Strategic Marketing for your website design and development?

Project Management & Accountability

We set deadlines, and feedback loops that allow us to deliver results beyond your expectations. We get you the results you want, on time.

Constant Communication & Feedback

Feedback is everything, it is your business at the end of the day. If you don’t like something we are doing, we want to know. If you don’t understand why were are doing certain things, we want to explain it to you. Transparency and communication is the most effective way for your project to succeed.

Industry Leading Tools & Technology

The digital world is always changing, staying up to date with industry best practices is a full time job. We make it our mission to build our websites with up to date tools, software, and practices to ensure your project is a success.

Benefits of Our Website Design and Development Services

Frequently Asked Questions

Web development and web design are two different but equally important aspects of creating a website. Web development is the process of coding and building the functionality of your website. This includes contact forms, shopping carts, and other features that make your website interactive. On the other hand, web design is responsible for the look and feel of your website.

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A CMS is a Content Management System. This is the platform your website is built on. Common examples of CMS’ would be WordPress, Wix, Squarespace, Shopify, etc.

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This is an interesting question and can change over time. Early on starting a business often have to wear multiple hats, and marketer may be one of those roles. As the business grows, usually it is not economical to hire a marketing coordinator or entry-level marketer as one of your first hires. At this time, it may make sense to outsource some of your marketing to an Agency. When the business reaches a stage where it’s necessary to have someone in-house, you can either add additional areas of focus for the marketing team/outsourced agency or go entirely in-house with your marketing department.

As your in-house team grows, it is usually best to hire an outsourced team that can own specific areas such as your paid advertising funnel.

Every business is different, if you’d like to build out a marketing department strategy that will work for the stage you’re at, let us know.

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The time it takes to design and develop a website can vary depending on the complexity of the website and the size of the web design and development team. On average, it can take 4 to 6 weeks to design and develop an essential website, while a more complex website can take several months.

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A comprehensive digital marketing strategy typically involves a combination of several different tactics and strategies.

Search Engine Optimization (SEO) is a strategy that helps to improve the visibility of a website on search engine results pages. This can be achieved through keyword research, on-page optimization, and link building.

Content marketing is a strategy that involves creating and distributing valuable and relevant content to attract and engage with a target audience.

Email marketing is a strategy that involves using email to promote products or services, build relationships with customers, and drive sales.

Social media marketing is a strategy that involves using social media platforms such as Facebook, Instagram and Twitter to promote a business and connect with customers.

Paid advertising is a strategy that involves paying for visibility on different platforms like Google, Facebook, Instagram, and other social media platforms.

A digital marketing plan should be developed based on the specific goals and objectives of the business, as well as the target audience and industry. A digital marketing agency with experience and expertise in strategy development can help to create a tailored plan that will be most effective for a particular business.

A good digital marketing strategy should be continuously monitored and evaluated to ensure that it is achieving the desired results and making the best use of available resources. Thus, it is crucial to regularly review and adjust the strategy of digital marketing as per the changes in the market and customer behavior.

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There are several ways in which a website can help grow your business:

  1. Increased visibility: A website can help increase the visibility of your business, especially if it ranks well in search engine results. This can make it easier for potential customers to discover your business and learn more about what you offer.
  2. Greater reach: A website can help you reach a wider audience, both locally and globally. This is especially useful if you have a small or niche business, as it can help you reach customers who may not be able to find your products or services in physical stores.
  3. Improved credibility: A professional-looking website can help establish credibility and trust with your audience. Customers are more likely to trust businesses with websites, and a well-designed website can make your business look more legitimate and trustworthy.
  4. Enhanced customer experience: A website can make it easier for customers to learn about your products or services, make purchases, and get in touch with you. This can improve the overall customer experience and lead to increased sales and customer loyalty.
  5. Streamlined sales process: With an online store, you can streamline your sales process and make it easier for customers to shop with you. This can save you time and resources and help you grow your business more efficiently.

Overall, a website can be a valuable asset for businesses of all sizes, helping them reach more customers, build credibility, and streamline their sales process.

Read more about why your business needs a website.

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Working with a web design and development company can provide several benefits for your business, including:

  • Increased online visibility and exposure
  • Improved user experience for your website visitors
  • Increased credibility and professionalism for your brand
  • Ability to effectively showcase your products or services
  • Better search engine optimization for your website, resulting in higher search engine rankings and increased traffic.

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Here are a few tips for ensuring that your website has the best user experience:

  1. Keep it simple: A cluttered or overly complex website can be overwhelming and confusing for users. Instead, focus on creating a clean, easy-to-navigate design that clearly communicates your message.
  2. Use clear, concise language: Your website should be easy to understand, even for visitors who may not be familiar with your business or industry. Avoid using jargon or technical language, and aim for a clear, concise writing style.
  3. Use high-quality images: Visuals are an important element of website design, as they can help convey your message and create a more engaging user experience. Use high-quality images that are relevant to your business and add value to your website.
  4. Optimize for mobile devices: More and more people are accessing the internet on their smartphones and tablets, so it’s important to design a website that is mobile-friendly. This means ensuring that your website is easy to read and navigate on smaller screens.
  5. Test and optimize: Continuous testing and optimization can help you identify and fix any issues that may be impacting the user experience of your website. This can include A/B testing different design elements, analyzing user behavior, and gathering feedback from users.

By following these tips, you can create a website that delivers a positive user experience and meets the needs of your users.

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There are several ways in which a website can help you sell more products or services online:

  1. Online store: A website can serve as an online store, allowing customers to browse and purchase your products or services directly from your website. This can be especially useful if you have a small or niche business, or if you sell products that are not widely available in physical stores.
  2. Product information: A website can provide detailed information about your products or services, including photos, descriptions, and pricing. This can help customers make informed purchasing decisions and increase the chances of them buying from your business.
  3. Customer reviews and ratings: A website can provide a platform for customers to leave reviews and ratings about your products or services. These reviews can be a powerful tool for convincing potential customers to buy from your business, as they provide valuable insights into the quality of your offerings.
  4. Payment options: A website can offer a variety of payment options, such as credit card, PayPal, and Google Pay, which can make it easier for customers to complete their purchases.
  5. Customer service: A website can provide a platform for customers to get in touch with you and ask questions about your products or services. This can help address any concerns they may have and increase the chances of them making a purchase.

Overall, a website can be a valuable asset for businesses looking to sell more products or services online. By providing a platform to showcase your offerings, offer detailed product information, and provide customer service, you can increase the chances of customers buying from your business.

Read more about why your business needs a website.

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The short answer is, yes. Absolutely. Mobile website traffic on average is about 55% of all internet traffic as of today. Having a website that doesn’t not follow modern mobile web design techniques is a huge disservice to your business and potential customers.

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There’s no one-size-fits-all answer to this question, as the amount of business you’ll generate from your website will depend on a number of factors. However, studies have shown that businesses with websites tend to grow faster and generate more revenue than businesses without them.

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Choosing the right web design and development company for your business is a crucial step in ensuring the success of your online presence. Here are a few important factors to consider when searching for the best web design company for your business:

  1. Define your needs: Before you start your search for a web design company, make sure you have a clear understanding of what you need from your website. This will help you find a company that is a good fit for your specific requirements.
  2. Look for experience and expertise: Choose a web design company with a proven track record of designing and developing successful websites. Ensure the company has experience in your industry and is knowledgeable about the latest design and development trends.
  3. Check the company’s portfolio: A company’s portfolio is a great indicator of its design and development skills. Look for a company that has a diverse range of projects in its portfolio and that has a style that aligns with your own.
  4. Get references: Ask the web design company for references from past clients and take the time to speak with them. This will give you a better idea of the company’s work style and whether it is a good fit for your business.
  5. Look for additional services: Some of the best web design and development companies also offer additional services such as SEO, digital marketing, and e-commerce development, which can enhance your website’s capabilities and attract more customers.
  6. Check for testimonials and reviews: Look for testimonials and reviews from previous customers to know about the company’s reputation and performance. Make sure the company has satisfied clients, good ratings, and reviews.
  7. Good customer support: A good web design and development company should provide excellent customer support, ensuring that any issues or problems you may have are resolved in a timely and professional manner.

By considering these factors, you can ensure that you are choosing the best web design and development company for your business. A best web design company can help you create a website that is both visually appealing and functional, helping you to achieve your business goals.

When searching for the best web design company, it is important to consider the company’s approach to web design. A company that has a clear and thorough understanding of user experience (UX) and user interface (UI) design is key to creating a website that is both aesthetically pleasing and easy to navigate. The best web design companies understand the importance of a well-designed website and will take the time to understand your business goals and target audience in order to create a website that effectively showcases your brand and meets your customers’ needs.

Another important factor to consider when choosing a web design company is their flexibility and ability to adapt to change. The digital landscape is constantly evolving and a best web design company should have the capability to adjust and evolve their designs to keep up with these changes. They should also be able to work with you to make changes and updates to your website as your business grows and evolves.

In conclusion, choosing the best web design and development company for your business is a crucial step in ensuring the success of your online presence. By considering factors such as experience, expertise, portfolio, additional services, testimonials and reviews, and customer support, you can be confident that you have found the right web design company to help you achieve your business goals.

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There are several ways in which a website can help improve your credibility:

  1. Professional appearance: A well-designed website with a professional appearance can help establish credibility and trust with your audience. Customers are more likely to trust businesses with websites, and a polished website can make your business look more legitimate and trustworthy.
  2. Up-to-date information: Having a website allows you to easily share important information about your business, such as your products or services, contact details, and location. This can help establish credibility and show customers that you are a reliable and professional business.
  3. Customer reviews and testimonials: A website can provide a platform for customers to leave reviews and testimonials about your business. These reviews can help build credibility and trust with potential customers, as they can provide valuable insights into the quality of your products or services.
  4. Industry credentials and awards: If you have industry credentials or have won awards for your business, a website can be a great place to showcase them. This can help establish credibility and differentiate your business from the competition.

Overall, a website can be an effective tool for improving your credibility and building trust with your audience. By providing a professional-looking platform to share information about your business and customer reviews, you can establish yourself as a reliable and trustworthy choice for potential customers.

Read more about why your business needs a website.

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There’s no hard and fast rule for how often you should replace your website. However, we generally recommend doing a full redesign every two to three years, or making smaller updates (such as adding new pages or updating your design) on a more frequent basis. If you’re not sure whether or not it’s time for a new website, reach out and we can chat about it further.

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A web design company typically offers a range of services including website design, website development, e-commerce development, content management systems (CMS), digital marketing, and search engine optimization (SEO). Some web design companies also offer additional services such as graphic design, branding, and website maintenance.

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Every business is different, so there’s no one-size-fits-all answer to this question. However, in general, we would say that it’s a good idea for startups to have a website. Websites can help you build credibility, reach more customers, and generate leads and sales. If you’re not sure whether or not a website is right for your startup, reach out and we can chat about it further.

If you’re thinking about getting a website or are ready to take the plunge, we’d be happy to help! We offer affordable website design and development services that will help your business grow. Contact us today to get started! Thanks for reading!

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A common misconception is that having a Facebook page is enough. While it’s true that Facebook pages can be a great way to connect with customers, they are not a substitute for an actual website. Websites offer many benefits that Facebook pages can’t provide, such as the ability to sell products and services directly to customers, build credibility, and be found by customers searching for what you offer.

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The process for designing and developing a website typically includes the following steps:

  • Determine the website’s goals and objectives
  • Research and plan the website’s design and structure
  • Design and create the website’s visual elements
  • Develop the website’s functionalities and features
  • Test and refine the website
  • Launch the website and provide ongoing support and maintenance

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The cost of starting a website can vary depending on a number of factors, such as the type of website you want to create, the features you want to include, and whether or not you hire a professional to help you. In general, you can expect to spend anywhere from a few hundred dollars to several thousand dollars on your website. However, if you’re on a tight budget, there are ways to create a website for less. This can involve starting with a baseline website with key information your customers require, and adding additional features and sections the site as reasonable.

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There are a few signs that it might be time for a new website. If your website is outdated, not mobile-friendly, or isn’t generating the leads and sales you want, it might be time for an upgrade. Additionally, if you’ve been in business for awhile and your website no longer accurately reflects your brand or what you offer, it’s probably time for a new one. If you’re not sure whether or not you need a new website, reach out and we can chat about it further.

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