Website Design & Development
Our Web Design & Development Process
In today’s digital world, your website matters. It’s your online store-front, digital sales portal, lead generating machine, and first contact point with potential customers. This means that its performance and appearance can make the difference between revenue growth and going out of business. Your website needs to offer value, solutions, and answers to your customer’s questions – not sales pitches. A powerfully designed site will help you build the credibility, likability, and trust you need to dominate your industry.
Understanding Your Business and Website’s Goals and Situation
Our team will work with you to complete a needs assessment. This discovery stage will help determine the next set of actions. Our main goal is to understand the purpose of the website, your main goals, and the target audience. We will use this information to design and develop a scalable, unique, practical, and functional website that serves your customers’ and business’ needs.
Once we understand your services, goals, and offerings, we perform a digital competitive analysis to see what others in your industry are up to. This will help us determine the best tools to use in the design and development stage. Some of the competitor attributes we look at include:
Some of the competitor attributes we look at include:
We compile all of this data together to develop an effective strategy to surpass your competition. A deep understanding of your industry allows us to plan for success.
Planning, Sitemap & Wireframe Creation
Based on the information we will have gathered in the previous phase, we will create a site map to describe the relations between the main areas of your site. This will show you how the final product will look like, and help us judge how easy it will be to navigate around the site and find what they are looking for. The main purpose of this site map is to help us identify the best programming language/technology stack, Content Management System (CMS), and frame that we will use to build a user-friendly and functional site that will meet your needs and serve your target audience adequately.
Design: Page Layouts, Review, and Approval Cycle
The design phase is where your site truly begins to take shape. Here, we combine your needs and target audience with the data gathered in the first three research phases. We design a site that is visually appealing, easy to navigate, and delivers the functionality your customers require. See your brand brought to life through the use of relevant colours, images, and logos. Your feedback will be an essential part of the development process, and we will work together until you are satisfied with the final project.
Why work with Loop Strategic Marketing for your website design and development?
Project Management & Accountability
We set deadlines, and feedback loops that allow us to deliver results beyond your expectations. We get you the results you want, on time.
Constant Communication & Feedback
Feedback is everything, it is your business at the end of the day. If you don’t like something we are doing, we want to know. If you don’t understand why were are doing certain things, we want to explain it to you. Transparency and communication is the most effective way for your project to succeed.
Industry Leading Tools & Technology
The digital world is always changing, staying up to date with industry best practices is a full time job. We make it our mission to build our websites with up to date tools, software, and practices to ensure your project is a success.