Loop Marketing White Logo - Edmonton Marketing Company
Loop Marketing White Logo - Edmonton Marketing Company

Digital Marketing 201: Customer Experience

Master Customer-Centric Digital Marketing Strategies in Our Advanced Course

Google Ads PPC Campaigns - Loop Marketing Icons
Search Engine Marketing Strategy - Loop Marketing

About the course

Venture deeper into digital marketing with Loop’s Digital Marketing 201: Customer Experience. This course is meticulously designed for professionals looking to elevate their marketing expertise, particularly in enhancing customer experience. Spanning six weeks, it delves into the nuances of customer journey mapping, advanced CRM strategies using HubSpot, and effective integration of online and offline marketing tactics.

Benefits for Employees:

  • Develop advanced skills in customer-focused digital marketing, adding significant value to your current role.
  • Gain proficiency in creating tailored customer experiences using leading digital tools and platforms.
  • Access advanced training resources to further refine your digital marketing acumen, directly benefiting your career growth.

 

Benefits for Business Owners:

  • Empower your team with advanced digital marketing skills, focusing on customer experience to better align with business goals.
  • Reduce reliance on external agencies by building a proficient in-house marketing team, saving costs and enhancing brand consistency.
  • Foster a deeper understanding of customer engagement strategies within your team, leading to improved brand loyalty and customer retention.

 

Seize this opportunity to master customer-centric digital marketing strategies, enhancing your professional skill set and contributing to your team’s success.

How the course works

  • Course Requirements: Complete 24 hours of training over 2 weeks. The next course begins online February 12th, 2024. Classes run weekly on Mondays, Wednesdays, and Fridays for 4 hours (with a 15-minute break) each week.
  • In-class Sessions: Classes are divided into 6 modules, each focusing on a different area of digital marketing, including the basics as well as more complex strategies and tools.
  • Remote Learning: The interactive classroom sessions of this course will be delivered live each week via Google Meet. The course is proud to have Richard Wood as its lead instructor (see biography below).
  • Practical Homework: To reinforce what they’ve learned in class, participants will be given 60 minutes of homework per module. This will help cement their understanding and apply the theories in a practical context.
  • Hands-On Assignments: In addition to class sessions and homework, participants will spend up to 10 hours working on client-specific tasks. This offers a real-world application of the learned concepts and techniques.
  • Tools and Platforms: A variety of digital tools are incorporated into the course for an engaging learning experience. These include Miro for virtual activities, Google Drive for file sharing, HubSpot for notifications and communication, and Google Meet for screen sharing and interaction.
Edmonton Marketing Strategy - Marketing Icon - Loop Marketing
1121446_CustomIllustrationLoopPersonalBranding_Character 02_071621

The Ideal Student

Eager To Learn And Apply Skills

The perfect candidate for this course is motivated, enthusiastic, and ready to delve into new concepts with a practical mindset. Understanding the vital role of digital channels in contemporary business, they are keen to make a substantial contribution to their organization's online presence.

Interested In Technology

With an interest in various aspects of digital marketing, such as SEO, website development, social media strategies, analytics, and the emerging field of Artificial Intelligence (AI), the ideal student is passionate and committed. They are willing to dedicate time to explore and master these aspects, fully immersing themselves in the course to extract maximum value.

Driven by the Pursuit of Excellence

Recognizing the power of data-driven decision-making, the ideal participant is not only focused on personal growth but also dedicated to contributing positively to the team. Their participation in this course is defined by a continuous pursuit of excellence, leveraging their newfound knowledge to optimize marketing efforts and measure success within their current role.

Register

Course Syllabus and Training Details

Mastering advanced digital marketing skills focused on customer experience in a comprehensive 2-week course.

Session 1: Customer Journey Mapping

Embark on a practical exploration of customer journey mapping using HubSpot. This module guides you through the intricacies of understanding your customers’ path from awareness to decision. Learn to create insightful journey maps, identify crucial touchpoints, and apply this knowledge to enhance customer experience. Perfect for businesses aiming to deepen customer understanding and engagement.

Session 4: Marketing Automation with Zapier

Unveil the potential of marketing automation with Zapier. In this module, learn to automate repetitive tasks, integrate different marketing tools, and create efficient workflows. This practical workshop will help businesses save time and increase efficiency, making their marketing processes more effective.

Session 2: Advanced CRM Strategies with HubSpot

Dive into the world of Customer Relationship Management with HubSpot. This week focuses on leveraging CRM tools to gain in-depth customer insights. Understand segmentation, personalize marketing strategies, and use CRM data effectively. Ideal for businesses seeking to foster stronger customer relationships through targeted strategies.

Session 5: Integrating Offline and Online Marketing Efforts

Learn the art of integrating offline and online marketing strategies using tools like Bitly. This week is dedicated to blending traditional marketing materials with digital tactics, using QR codes, and tracking their impact. It’s designed for businesses aiming to create a cohesive and comprehensive marketing approach.

Session 3: Marketing Automation and Email Marketing with HubSpot

Discover the power of marketing automation and personalized email campaigns with HubSpot. This session covers the development of efficient email strategies, segmentation techniques, and automation best practices. It’s tailored for businesses looking to streamline their marketing efforts and enhance engagement.

Session 6: Automating Customer Reviews with HubSpot

Wrap up the course by mastering the automation of customer reviews using HubSpot. Understand the significance of customer feedback, learn to implement systems for collecting and managing reviews, and integrate them into your marketing strategies. This module is crucial for businesses looking to build trust and credibility through customer reviews.

Other course details

Instructional Hours

  • Complete 24 hours of training over 2 weeks
  • Class runs weekly on Mondays, Wednesdays, and Fridays  from 9:00 am – 1:00 pm MST for 2 weeks
  • Two 15-minute breaks in each class

Dates of Training

  • Begins: February 12th, 2024
  • Ends: February 23rd, 2024

Course Title

Digital Marketing 201: Customer Experience

Delivery Method

Virtual Classroom (Online)

Credential

Digital Marketing Coordinator Certificate awarded at the end of class

Provider Name

Loop Strategic Marketing

Provider Type

Private Trainer

Mailing Address

  • 4432 Calgary Trail NW #203, Edmonton, AB T6H 4A6

Phone Number

Website

https://loopmarketing.ca/digital-marketing-201-customer-experience/

Cost Structure

$5,000 plus GST. In Alberta, you can apply for a grant to cover 2/3 of the course tuition up to $3,300. Using the course syllabus, you can apply to the Canada-Alberta Job Grant. See your provincial training grant to see if you qualify.

Richard Wood

Biography

Richard Wood, BA is the Content Strategist at Loop Strategic Marketing. Richard joined the team in 2021 as Loop’s third hire. In that time he has worked on over 30 new website builds. His work plays an integral role in the content strategy for websites, SEO, and social media marketing for Loop’s clients.

“I like to approach marketing from the perspective of the end user to provide a smooth, consistent experience for anyone interested in our clients’ services. Once you’re in the mindset of the consumer, the marketing tactics just make sense.”

Richard has designed this course to include everything a beginner needs to know to get started in the field of digital marketing.

We're educators, consultants, and
business builders

Subscribe for free online resources, downloads, & tools to help you build a better business.
Loop Marketing White Logo - Edmonton Marketing Company

Follow Us

Facebook-f Twitter Instagram

Site Navigation

Digital Adoption
Strategy
Web Design
Paid Advertising (PPC)
Search Engine Optimization (SEO)
Branding & Graphic Design
Social Media Marketing
Real Estate Marketing
Analytics & Reporting
Industries
Blog
Careers

Contact Us

Copyright 2023 – All Rights Reserved | Privacy Policy | Sitemap | All FAQs