Pay-Per-Click Advertising (PPC)
Jump to the top of search engines for your ideal customers
What is PPC?
Pay-Per-Click advertising (PPC) is a marketing strategy where your company pays to put your business’ ads at the top of search engine results, similar websites, video content, social media, etc. PPC can help you quickly (and literally) rise above your competitors on the Search Engine Results Page. An experienced PPC manager can display your products or services in front of your customers, at the right moment. At Loop, we are those PPC experts, and are able to maximize your results, even on a tight budget.
Over 85% of high intent prospects are searching for your product, service, or solution online, and a whopping 60% or more of that traffic goes to the first three search results. Having your rivals out-performing your online advertising strategy can be devastating for your business. Fortunately, by implementing a strategic paid advertising solution, you can turn the tables and top the search engine results quickly and affordably. This strategy is often intimidating to business owners who feel they will have to invest a substantial amount of time, effort, and money in order to see a profit. The reality is that a professionally executed PPC campaign can bring you steady, recurring, and profitable business over time. (Tip: combine PPC with an effective SEO strategy to really have an impact!)
What are the Benefits to Paid Advertising?
It's targeted
You can select your audience very specifically. (Age, Location, Search Terms, Time of Day.
It's Fast
With the proper campaign, you can see tangible leads & sales coming through your website almost instantly.
It's Cost-Effective
When done properly, you only spend money on actual prospects (instead of printing flyers and crossing your fingers)
It's Measurable
With the tools available to track conversions on your website we can define which searches and keywords are leading to sales and which keywords are wasting your dollars.
It's Scalable
Once you have defined your cost per lead, and conversion rate of leads to sales, we can replicate this and scale your campaigns up. Once you're profitable, we can repeat and replicate until we have more leads than your team can handle.
Type of Pay-Per-Click Advertising
There are many types of pay-per-click advertising – Loop specializes in not just determining the best fit for your business, but also executing and monitoring the chosen strategy.
Search Advertising
Actively targets people who are in market and looking for your service using Google Search.
Re-Marketing
This is a powerful way to find the customers closest to a purchase decision, by finding your site's previous visitors and reminding them of your offerings.
Display Advertising
Looking to increase brand awareness? This might be a good place to start, with your ads showing up in other websites or apps that your customers are using.
Shopping
Does your business have an e-commerce channel? Place your products right on the search page, and make it easier than ever for your customers to purchase from you.
Our PPC Process
Understand Your Business
We work with you to understand the competitive landscape, micro and macro environment, and business challenges and goals.
Define Your Customers
We research your customer personas and journeys to determine who they are, what they want, and how to get in front of them.
Select & Design Campaign
We help you choose the most effective PPC campaign for your business, and handle all the execution.
Execute & Monitor
We get your ads up and running quickly, and keep an eye on them so you don't have to.
Reports & Refinement
We send you weekly reports of your campaign performance, and refine as we go, increasing your ROI over the long-run.
Start with a PPC Analysis & Strategy Plan
Why Hire Loop for Your Next Digital Campaign?
We pride ourselves on creating measurable ROI for all our clients. We build profitable PPC funnels for you quickly so you’re able to produce steady sales over time.
Over 85% of high intent prospects are searching for your product, service, or solution online, and a whopping 60% or more of that traffic goes to the first three search results. Having your rivals out-performing your online advertising strategy can be devastating for your business. Fortunately, by implementing a strategic paid advertising solution, you can turn the tables and top the search engine results quickly and affordably. This strategy is often intimidating to business owners who feel they will have to invest a substantial amount of time, effort, and money in order to see a profit. The reality is that a professionally executed PPC campaign can bring you steady, recurring, and profitable business over time. (Tip: combine PPC with an effective SEO strategy to really have an impact!)- Proven track record of success
- Weekly reporting and metrics
- Daily internal account reviews & refinement
Frequently Asked Questions
This all comes down to the product/service you’re selling, what the lifetime value of that won customer is, and the strategy you deploy to acquire those customers. If you can spend $50 on a customer through Google Ads, and they are worth $250 to your bottom line, then Google Ads are worth it. If your market is too competitive and you have to spend $500 on a customer that is worth $250 to your bottom line, then Google Ads may not be worth it for you. If you want to do an evaluation of whether Google Ads is worth it for your business, send us a message and we can do a complimentary evaluation.
Was this FAQ Useful?
Strategic advertising is a process of planning, creating, placing, and measuring advertising campaigns that are intended to reach a specific target audience and achieve specific objectives. The objectives of a strategic advertising campaign can range from building brand awareness to generating leads or sales.
Creating a successful strategic advertising campaign requires careful planning and execution. In order to reach your target audience, you must first identify who your target audience is and what their needs are. Once you have a good understanding of your target audience, you can then begin to develop creativity that will resonate with them. Once your creative is developed, you’ll need to determine the best channels to place your ads on and finally measure the results of your campaign to ensure that it is achieving its objectives.
The Benefits of Strategic Advertising
There are many benefits to running a strategic advertising campaign. Perhaps the most obvious benefit is that it can help you achieve your business goals. Whether you’re looking to build brand awareness, generate leads, or drive sales, a well-executed advertising campaign can help you get there. Additionally, strategic advertising can also help you save money by ensuring that your ad spend is being used efficiently and effectively to reach your target audience. Finally, strategic advertising can also give you a competitive edge by helping you better understand your customers and what they’re looking for.
How Loop Marketing can Support Strategic Advertising
Loop Strategic Marketing is a full-service digital marketing agency that can support your strategic advertising needs. We have a team of experienced marketing professionals who can help you with everything from identifying your target audience to developing and executing your advertising campaign. Contact us today to learn more about how we can help you achieve your business goals.
Learn More About Our Strategic Digital Marketing Services:
Marketing Strategy Development
Brand Strategy & Branding Design
How to Create a Strategic Advertising Campaign
Now that we’ve gone over some of the benefits of strategic advertising, let’s take a look at how you can create a campaign of your own. The first step is to identify your objectives. What are you looking to achieve with your campaign? Once you know your objectives, you can then begin to develop creativity that aligns with those objectives. It’s important to keep in mind that your creativity should be highly targeted and relevant to your audience in order to be successful. Once you have strong creativity, you’ll need to determine which channels will work best in order to reach your target audience. And finally, once your campaign is up and running, don’t forget to measure the results so that you can optimize for success moving forward.
Strategic advertising is a process of planning, creating, placing, and measuring advertising campaigns that are intended to reach a specific target audience and achieve specific objectives. Creating a successful strategic advertising campaign requires careful planning and execution in order to achieve desired results. Business owners who are looking to build brand awareness, and generate leads or sales would be wise to consider implementing a strategic advertising campaign.
Was this FAQ Useful?
Google Ads is an Internet advertising service provided by Google that allows advertisers to bid advertisements, services, product listings, and videos(Youtube) to web visitors. It can also run ads on non-search websites, mobile applications, and videos using this platform.
Was this FAQ Useful?
This is an interesting question and can change over time. Early on starting a business often have to wear multiple hats, and marketer may be one of those roles. As the business grows, usually it is not economical to hire a marketing coordinator or entry-level marketer as one of your first hires. At this time, it may make sense to outsource some of your marketing to an Agency. When the business reaches a stage where it’s necessary to have someone in-house, you can either add additional areas of focus for the marketing team/outsourced agency or go entirely in-house with your marketing department.
As your in-house team grows, it is usually best to hire an outsourced team that can own specific areas such as your paid advertising funnel.
Every business is different, if you’d like to build out a marketing department strategy that will work for the stage you’re at, let us know.
Was this FAQ Useful?
This depends on the goals of the business. If your business has growth goals that aren’t being reached organically, PPC is usually worth it. PPC is a great way to acquire new customers quickly and affordably in order to expedite growth.
Was this FAQ Useful?
Remarketing is the act of paying to have your advertisements or content show up in front of users that have engaged with you previously. This can be based on tracking pixels on your websites, cookies, or emails that can be uploaded into relevant advertising platforms such as Google Ads.
Was this FAQ Useful?
Pay-Per-Click Advertising can be extremely effective when done right. If your campaigns have the proper research & strategy, and are being managed by professionals, and have the proper tracking mechanisms in place to know whether the strategy is working is one of the fastest ways to grow a business through online advertising.
Was this FAQ Useful?
What is PPC and How Does It Work?
Online visibility is key to driving traffic and boosting sales. But what’s the best way to go about achieving that visibility? One option is pay-per-click (PPC) advertising. In this FAQ, we’ll explain what PPC is and how it works so that you can decide if it’s the right marketing strategy for your business.
What Is PPC?
PPC is an online advertising model in which businesses pay a fee each time one of their ads is clicked. In other words, advertisers are essentially buying visits to their website rather than earning them organically through SEO or other means.
How Does PPC Work?
PPC ads are typically displayed on search engine results pages (SERPs) or on websites that belong to Google’s Display Network. When a user types a query into a search engine or visits a website where ads are being displayed, Google’s algorithms analyze the user’s intent and match them with the most relevant ads. These ads are then auctioned off to the highest bidder.
PPC campaigns can be very complex, and there are a lot of factors that go into determining how much you’ll pay per click. Some of these factors include your CPC bid (i.e. how much you’re willing to pay per click), the quality of your ad, the relevance of your ad to the user’s query, and your ad’s historical performance.
Why Should You Use PPC?
Targeted Advertising: PPC allows you to target specific demographics, locations, and keywords to reach the right audience for your business.
Measurable Results: With PPC, you can track and measure the performance of your ads, making it easy to see which campaigns are working and which ones need to be tweaked.
Quick Results: Unlike SEO, which can take time to see results, PPC ads can start generating leads and sales almost immediately.
Cost-Effective: PPC can be more cost-effective than traditional advertising methods because you only pay when someone clicks on your ad.
Branding: PPC can also help to increase brand awareness and visibility.
Flexibility: PPC campaigns can be easily adjusted, paused or stopped depending on the results, budget and goals.
Why Use a PPC Company or Paid Advertising Agency?
A PPC company or paid advertising agency can help you with the following:
Setting up and managing your PPC campaigns: This includes researching keywords, creating ad copy, and setting up targeting options.
Optimizing your campaigns: A PPC company can analyze your data and adjust your campaigns to improve performance and lower costs.
Saving time: Running a PPC campaign can be time-consuming, so outsourcing to a PPC company can free up your time to focus on other aspects of your business.
Industry expertise: A PPC company or paid advertising agency will have the experience and knowledge to create effective campaigns for your business.
Better ROI: With the help of a professional PPC company, you can achieve a better return on investment for your advertising budget.
In conclusion, PPC (Pay-Per-Click) is an online advertising model in which businesses pay a fee each time one of their ads is clicked. It’s effective, targeted and measurable way of driving traffic and boosting sales. PPC Company or Paid Advertising Agency can help to set up, manage and optimize PPC campaigns, save time and achieve better ROI. It’s important to remember that PPC is just one piece of the puzzle when it comes to online marketing, it should be combined with other strategies such as SEO, content marketing, and social media.
Was this FAQ Useful?
A comprehensive digital marketing strategy typically involves a combination of several different tactics and strategies.
Search Engine Optimization (SEO) is a strategy that helps to improve the visibility of a website on search engine results pages. This can be achieved through keyword research, on-page optimization, and link building.
Content marketing is a strategy that involves creating and distributing valuable and relevant content to attract and engage with a target audience.
Email marketing is a strategy that involves using email to promote products or services, build relationships with customers, and drive sales.
Social media marketing is a strategy that involves using social media platforms such as Facebook, Instagram and Twitter to promote a business and connect with customers.
Paid advertising is a strategy that involves paying for visibility on different platforms like Google, Facebook, Instagram, and other social media platforms.
A digital marketing plan should be developed based on the specific goals and objectives of the business, as well as the target audience and industry. A digital marketing agency with experience and expertise in strategy development can help to create a tailored plan that will be most effective for a particular business.
A good digital marketing strategy should be continuously monitored and evaluated to ensure that it is achieving the desired results and making the best use of available resources. Thus, it is crucial to regularly review and adjust the strategy of digital marketing as per the changes in the market and customer behavior.
Was this FAQ Useful?
Google Ads are a type of online advertising that may be used to advertise and promote your items and services when people search for relevant keywords or are doing specific activities online. It has the ability to turbo-charge leads and sales if done correctly.
Was this FAQ Useful?
CPA stands for “Cost-Per-Acquisition” in marketing. This is the cost that is spent to acquire a single customer.
Was this FAQ Useful?
CPC stands for “Cost-per-click”, it is the cost you are paying when purchasing a single click/engagement from your paid advertising campaign.
Was this FAQ Useful?