Pay-Per-Click Advertising (PPC)

Jump to the top of search engines for your ideal customers

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What is PPC?

Pay-Per-Click advertising (PPC) is a marketing strategy where your company pays to put your business’ ads at the top of search engine results, similar websites, video content, social media, etc. PPC can help you quickly (and literally) rise above your competitors on the Search Engine Results Page. An experienced PPC manager can display your products or services in front of your customers, at the right moment. At Loop, we are those PPC experts, and are able to maximize your results, even on a tight budget.

Over 85% of high intent prospects are searching for your product, service, or solution online, and a whopping 60% or more of that traffic goes to the first three search results. Having your rivals out-performing your online advertising strategy can be devastating for your business. Fortunately, by implementing a strategic paid advertising solution, you can turn the tables and top the search engine results quickly and affordably. This strategy is often intimidating to business owners who feel they will have to invest a substantial amount of time, effort, and money in order to see a profit. The reality is that a professionally executed PPC campaign can bring you steady, recurring, and profitable business over time. (Tip: combine PPC with an effective SEO strategy to really have an impact!)

What are the Benefits to Paid Advertising?

It's targeted 

You can select your audience very specifically. (Age, Location, Search Terms, Time of Day.

It's Fast

With the proper campaign, you can see tangible leads & sales coming through your website almost instantly.

It's Cost-Effective

When done properly, you only spend money on actual prospects (instead of printing flyers and crossing your fingers)

It's Measurable

With the tools available to track conversions on your website we can define which searches and keywords are leading to sales and which keywords are wasting your dollars.

It's Scalable

Once you have defined your cost per lead, and conversion rate of leads to sales, we can replicate this and scale your campaigns up. Once you're profitable, we can repeat and replicate until we have more leads than your team can handle.

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Type of Pay-Per-Click Advertising

There are many types of pay-per-click advertising – Loop specializes in not just determining the best fit for your business, but also executing and monitoring the chosen strategy. 

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Search Advertising

Actively targets people who are in market and looking for your service using Google Search.

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Re-Marketing

This is a powerful way to find the customers closest to a purchase decision, by finding your site's previous visitors and reminding them of your offerings.

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Display Advertising

Looking to increase brand awareness? This might be a good place to start, with your ads showing up in other websites or apps that your customers are using.

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Shopping

Does your business have an e-commerce channel? Place your products right on the search page, and make it easier than ever for your customers to purchase from you.

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Our PPC Process

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Understand Your Business

We work with you to understand the competitive landscape, micro and macro environment, and business challenges and goals.

Define Your Customers

We research your customer personas and journeys to determine who they are, what they want, and how to get in front of them.

Select & Design Campaign

We help you choose the most effective PPC campaign for your business, and handle all the execution.

Execute & Monitor

We get your ads up and running quickly, and keep an eye on them so you don't have to.

Reports & Refinement

We send you weekly reports of your campaign performance, and refine as we go, increasing your ROI over the long-run.

Start with a PPC Analysis & Strategy Plan

Tell us a bit about your business, and we will give you a few tips, tricks, and recommendations to get started building a scalable PPC strategy.

Why Hire Loop for Your Next Digital Campaign?

We pride ourselves on creating measurable ROI for all our clients. We build profitable PPC funnels for you quickly so you’re able to produce steady sales over time.

Over 85% of high intent prospects are searching for your product, service, or solution online, and a whopping 60% or more of that traffic goes to the first three search results. Having your rivals out-performing your online advertising strategy can be devastating for your business. Fortunately, by implementing a strategic paid advertising solution, you can turn the tables and top the search engine results quickly and affordably. This strategy is often intimidating to business owners who feel they will have to invest a substantial amount of time, effort, and money in order to see a profit. The reality is that a professionally executed PPC campaign can bring you steady, recurring, and profitable business over time. (Tip: combine PPC with an effective SEO strategy to really have an impact!)