Social Media Marketing

In most scenarios, businesses should be on social media. You don’t need to have a massive and costly social media strategy. But being relevant and active in your area is important.

Each social media platform caters to a different content format and audience type. Think about who you’re marketing to, evaluate what social media platforms they use and then engage on those platforms. If you have the capacity, it’s great to use multiple channels, but sometimes you have to settle for the highest-impact options.

Organic content would mean content that isn’t sponsored or boosted. This is content that gets visibility and impressions ‘on its own’ or naturally through your channels. Organic content is very powerful because there is automatically more trust in the content instead of paid or sponsored content.

This is an interesting question and can change over time. Early on starting a business often have to wear multiple hats, and marketer may be one of those roles. As the business grows, usually it is not economical to hire a marketing coordinator or entry-level marketer as one of your first hires. At this time, it may make sense to outsource some of your marketing to an Agency. When the business reaches a stage where it’s necessary to have someone in-house, you can either add additional areas of focus for the marketing team/outsourced agency or go entirely in-house with your marketing department.

As your in-house team grows, it is usually best to hire an outsourced team that can own specific areas such as your paid advertising funnel.

Every business is different, if you’d like to build out a marketing department strategy that will work for the stage you’re at, let us know.

It really depends on who your target market is. Facebook has a more mature audience., and is very popular for community groups. Where as Instagram is a much more visual medium with photos and now videos as the primary source of content.

Digital Marketing is an all-encompassing term that includes marketing methods using digital methods. This can be online advertising, this can be social media, etc.

Social media is a very powerful way to build a business whether it is through organic posting or targeted advertising. By building an audience on social media that aligns with your business, you have a very affordable channel to consistently reach your ideal customers and their friends.

If you have potential customers from other channels, social media is a great way to reengage with them through remarketing.

Social Media Marketing as a service is when a third-party agency or contractor takes over your social media marketing. This is a great fit for someone who does not have the time, energy, or expertise to run their own social media marketing platforms.

This is the broad term indicating the use of social media to market a business. This can be through PPC (pay-per-click) ads on social media platforms, and also just general organic social media marketing.

Remarketing is the act of paying to have your advertisements or content show up in front of users that have engaged with you previously. This can be based on tracking pixels on your websites, cookies, or emails that can be uploaded into relevant advertising platforms such as Google Ads.