Social Media Marketing Services - Social Media for Business

Social Media Marketing

Build your business in a trackable & cost effective way.

Social Media Marketing For Your Business

Social Media is a powerful marketing tool that can help your business reach and interact with your customers in a meaningful way. It can be a cost-effective way to build your brand, develop customer relationships, and make both on and offline sales. Social media platforms are constantly evolving, and today you can use them to do amazing things such as:

At Loop Marketing, we are experts in SMM (Social Media Marketing), and can help develop the ideal strategy that will work for your business.

Is Social Media Marketing right for your business?

Many of our clients often bring up this question, and the short answer is yes. And no. Many companies don’t know how to develop a real digital strategy, and can waste precious time and money on campaigns that do not produce results. Worse still, is the fact that there are many social media “agencies” that want to sell you a Facebook or Instagram page, without actually understanding your business and its needs. We at Loop take pride in the fact that we only give you what you need – if an agency is trying to push a platform on you before even learning about your business, it could be a warning sign that they might not be acting in your best interests.

Let's see what you're working with

Tell us a bit about your business, and we will give you a few tips, tricks, and recommendations on the house.

Why Partner With Loop?

Get only what you need

We will ONLY recommend a social media package if we feel that you could see a real return from it.

Audience building

We specialize in building and establish lasting relationships between brands and potential customers on social media. To achieve this, we post branded and targeted content and also engage with your followers.

Customized Ads

We run branded campaigns on most popular social media platforms such as Instagram, Facebook, LinkedIn, Twitter, Snapchat, YouTube, and and show them to your ideal customers.

Lead Generation and Retention

Our social media marketing strategies are designed with lead generation and retention at their core — eventually, users who engage with your brand can into paying customers.

Tips for an Effective Social Media Strategy

Not sure where to get started with social media? Here are some handy tips:

Plan your content in advance

Use calendars, do your research, check up on your competitors, and brainstorm ideas that will help you reach your audience effectively.

Quality Matters

Carefully curate your posts, as grainy images and spelling mistakes are a quick way to tell your prospective customers that you do not pay attention to detail

Be Consistent

Your fonts, images, colours, and messages should stay the more or less the same over various platforms

Choose the Right Platforms

Typically, use Instagram for visual or physical products, LinkedIn for B2B, and Facebook for consumer brands and casual audiences

Measure Performance

Most platforms have built in analytics, don't forget to leverage them to decide what types of content resonate with your audience the most

Have an Emergency Plan

Everyone has a voice on the internet, and many times, people voice their concerns on social media - have a plan on how to deal with it when it happens to you

Frequently Asked Questions

Remarketing is the act of paying to have your advertisements or content show up in front of users that have engaged with you previously. This can be based on tracking pixels on your websites, cookies, or emails that can be uploaded into relevant advertising platforms such as Google Ads.

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In most scenarios, businesses should be on social media. You don’t need to have a massive and costly social media strategy. But being relevant and active in your area is important.

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Organic content would mean content that isn’t sponsored or boosted. This is content that gets visibility and impressions ‘on its own’ or naturally through your channels. Organic content is very powerful because there is automatically more trust in the content instead of paid or sponsored content.

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Digital Marketing is an all-encompassing term that includes marketing methods using digital methods. This can be online advertising, this can be social media, etc.

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Social Media Marketing as a service is when a third-party agency or contractor takes over your social media marketing. This is a great fit for someone who does not have the time, energy, or expertise to run their own social media marketing platforms.

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Social media is a very powerful way to build a business whether it is through organic posting or targeted advertising. By building an audience on social media that aligns with your business, you have a very affordable channel to consistently reach your ideal customers and their friends.

If you have potential customers from other channels, social media is a great way to reengage with them through remarketing.

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It really depends on who your target market is. Facebook has a more mature audience., and is very popular for community groups. Where as Instagram is a much more visual medium with photos and now videos as the primary source of content.

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This is the broad term indicating the use of social media to market a business. This can be through PPC (pay-per-click) ads on social media platforms, and also just general organic social media marketing.

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Each social media platform caters to a different content format and audience type. Think about who you’re marketing to, evaluate what social media platforms they use and then engage on those platforms. If you have the capacity, it’s great to use multiple channels, but sometimes you have to settle for the highest-impact options.

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This is an interesting question and can change over time. Early on starting a business often have to wear multiple hats, and marketer may be one of those roles. As the business grows, usually it is not economical to hire a marketing coordinator or entry-level marketer as one of your first hires. At this time, it may make sense to outsource some of your marketing to an Agency. When the business reaches a stage where it’s necessary to have someone in-house, you can either add additional areas of focus for the marketing team/outsourced agency or go entirely in-house with your marketing department.

As your in-house team grows, it is usually best to hire an outsourced team that can own specific areas such as your paid advertising funnel.

Every business is different, if you’d like to build out a marketing department strategy that will work for the stage you’re at, let us know.

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