Branding & Graphic Design​

Developing Your Brand, and Communicating with Your Customers

Branding Agency Edmonton - Loop Marketing Icons

Brand Development & Refinement

Branding is becoming increasingly important in today’s business landscape. It is what helps you stand out from your competitors, make your company more memorable, and transform your customers into lifelong fans of your business. But understanding what your “brand” is can be a challenge even for seasoned executives. At Loop Marketing, we take pride in being brand experts, helping clients understand and leverage their brand to take their business to the next level.

We combine analytics-based proven practices & creative strategy to build brands that inspire and engage your audience. We know that the heart of your company is your unique story and message, which should be told through content. After understanding your needs and preferences, we will craft a brand identity that will help you soar above your competition and increase revenue.

Branding and Logo Design - Loop Marketing Icons

So, what is a brand?

Branding is the experience your customers have with your company. Put simply, branding is the promise that you are making to your customer. It can position your company in a way so that they know what to expect, before even making a purchase. Your brand has both tangible and intangible components, that must work together to achieve some image in your customer’s mind. Think about the first company that comes to your mind when you think about soft drinks, cars, clothing, or electronics. What are the feelings, expectations, and reputation you associate with those companies? What are the colours, images, and language that come to mind?

Now think about your own company – what promise are you making to your own customers?

Refining your brand through creative, strategic, and systematic practices.

We combine analytics-based industry best practices & creative strategy to build brands that inspire and engage your audience. We know that the heart of your company is your unique story and message, which should be told through visuals and language of your communications with your customers. After understanding your needs and preferences, we will craft a brand identity that will help you soar above your competition, and increase the long term revenue for your business.

Now think about your own company – what promise are you making to your own customers?

Brand Creation & Refinement

Does your company need to refresh its brand? Our team of digital marketing experts can help. Contact us now for a free consultation.

Our Branding Process

At loop marketing, we divide your brand strategy into two categories:

Now think about your own company – what promise are you making to your own customers?

Intangible Branding

We help you define the visual components of your brand – what customers are seeing when they visit your store, site, or social media. Here’s what we can do:

Mission Statement

We study your business, industry, and customers behaviour to come up with a mission statement which communicates with your customers what you are out to do, by answering questions such as:

  • What do you do?
  • How do you do it?
  • Who do you do it for?
  • What are your values?

We help you define the visual components of your brand – what customers are seeing when they visit your store, site, or social media. Here’s what we can do:

Vision Statement

Your vision statement is not just a marketing tool - it is a motivational map that demonstrates that your company is going places, as well as a target that your employees can shoot for. It is your way of inspiring people with a picture of what the future can look like at your business. Things to think about are:

  • What are your key products and services
  • What are products and services that you will not offer
  • What distinguishes you from competitors
  • How do customers feel about your product or service?
  • Where is your compaWhere your company headed in the 1, 3, and 5 years?

Core Values

Branded content not only distinguishes your brand but also clears boundaries between advertising and general content. With it, you can post informational and entertainment posts without giving up the advertising component. We produce content that your target audience wants to see and provide them with useful information. We also infuse it with attributes that distinguish you from the rest of the competition. Using branded content, we train, entertain, and, at the same time, unobtrusively present your brand. This will help you identify:

  • What are the values of your business
  • How do you share these values with your team & customers
  • How do your customers feel when interacting with your business

Tangible Branding

We help you define the visual components of your brand – what customers are seeing when they visit your store, site, or social media. Here’s what we can do:

Beautifully Functional Web Design & Development

To attract and keep people's attention, we design and develop visually appealing sites that they can instantly identify with your brand. We carefully consider all the visual and graphical aspects of the design to ensure that they are consistent and speak your language. They are extremely important because they create a good first impression. These include:

  • Site Layout
  • Brand colors
  • Graphics
  • Typography
  • Logos
  • Imagery
  • Brand Personality
  • Identity Statement

Proper Presentation of Your Products & Services

We know that site visitors should be able to determine what your site is all about at a glance. As a result, we build and design websites that are visually self-explanatory with a really obvious goal. This will give your business essence. For instance, you will be in a position to answer questions such as:

  • What customers feel when they interact with your business, product, or service?
  • How would describe your brand if it was a person?

Logo Design & Branding Package

For your brand to distinguish itself, you will need a logo that speaks your language and tells your story. Fortunately, we have a term of professionals who design unique and distinctive logos that customers can identify with. A logo design will go a long way to tell your target audience about your personality and questions that might have about your brand. For instance:

  • Are you fun and lighthearted?
  • Are you formal/serious?
  • Are you playful?
  • Are you down-to-earth?

By so doing, they will be more attached and a sense of loyalty is going to develop.

Crafting Your Seamless Customer Experience

Marketing Strategy - Loop Marketing

Brand Exploration & Strategic Thinking

We will partner with you and your marketing team to refine your brand strategy through a series of worksheets and practices to define and leverage on the key elements of your brand.

Uniquely Tell Your Story

Our Branding professionals are storytellers drawn from various sectors, so they understand the art of capturing your target audience’s hearts and mind through photography, video, animations, graphic design, and copywriting.

Graphic Design

Custom graphic design presents a unique opportunity to produce branded content that conveys a company's colour palettes, fonts, and logos, which can trigger immediate brand recognition.