Branding & Graphic Design
Developing Your Brand, and Communicating with Your Customers
Brand Development & Refinement
Branding is becoming increasingly important in today’s business landscape. It is what helps you stand out from your competitors, make your company more memorable, and transform your customers into lifelong fans of your business. But understanding what your “brand” is can be a challenge even for seasoned executives. At Loop Marketing, we take pride in being brand experts, helping clients understand and leverage their brand to take their business to the next level.
We combine analytics-based proven practices & creative strategy to build brands that inspire and engage your audience. We know that the heart of your company is your unique story and message, which should be told through content. After understanding your needs and preferences, we will craft a brand identity that will help you soar above your competition and increase revenue.
So, what is a brand?
Branding is the experience your customers have with your company. Put simply, branding is the promise that you are making to your customer. It can position your company in a way so that they know what to expect, before even making a purchase. Your brand has both tangible and intangible components, that must work together to achieve some image in your customer’s mind. Think about the first company that comes to your mind when you think about soft drinks, cars, clothing, or electronics. What are the feelings, expectations, and reputation you associate with those companies? What are the colours, images, and language that come to mind?
Now think about your own company – what promise are you making to your own customers?
Refining your brand through creative, strategic, and systematic practices.
We combine analytics-based industry best practices & creative strategy to build brands that inspire and engage your audience. We know that the heart of your company is your unique story and message, which should be told through visuals and language of your communications with your customers. After understanding your needs and preferences, we will craft a brand identity that will help you soar above your competition, and increase the long term revenue for your business.
Now think about your own company – what promise are you making to your own customers?
Brand Creation & Refinement
Does your company need to refresh its brand? Our team of digital marketing experts can help. Contact us now for a free consultation.
Our Branding Process
At loop marketing, we divide your brand strategy into two categories:
Now think about your own company – what promise are you making to your own customers?
Intangible Branding
We help you define the visual components of your brand – what customers are seeing when they visit your store, site, or social media. Here’s what we can do:
Mission Statement
We study your business, industry, and customers behaviour to come up with a mission statement which communicates with your customers what you are out to do, by answering questions such as:
- What do you do?
- How do you do it?
- Who do you do it for?
- What are your values?
We help you define the visual components of your brand – what customers are seeing when they visit your store, site, or social media. Here’s what we can do:
Vision Statement
Your vision statement is not just a marketing tool - it is a motivational map that demonstrates that your company is going places, as well as a target that your employees can shoot for. It is your way of inspiring people with a picture of what the future can look like at your business. Things to think about are:
- What are your key products and services
- What are products and services that you will not offer
- What distinguishes you from competitors
- How do customers feel about your product or service?
- Where is your compaWhere your company headed in the 1, 3, and 5 years?
Core Values
Branded content not only distinguishes your brand but also clears boundaries between advertising and general content. With it, you can post informational and entertainment posts without giving up the advertising component. We produce content that your target audience wants to see and provide them with useful information. We also infuse it with attributes that distinguish you from the rest of the competition. Using branded content, we train, entertain, and, at the same time, unobtrusively present your brand. This will help you identify:
- What are the values of your business
- How do you share these values with your team & customers
- How do your customers feel when interacting with your business
Tangible Branding
We help you define the visual components of your brand – what customers are seeing when they visit your store, site, or social media. Here’s what we can do:
Beautifully Functional Web Design & Development
To attract and keep people's attention, we design and develop visually appealing sites that they can instantly identify with your brand. We carefully consider all the visual and graphical aspects of the design to ensure that they are consistent and speak your language. They are extremely important because they create a good first impression. These include:
- Site Layout
- Brand colors
- Graphics
- Typography
- Logos
- Imagery
- Brand Personality
- Identity Statement
Proper Presentation of Your Products & Services
We know that site visitors should be able to determine what your site is all about at a glance. As a result, we build and design websites that are visually self-explanatory with a really obvious goal. This will give your business essence. For instance, you will be in a position to answer questions such as:
- What customers feel when they interact with your business, product, or service?
- How would describe your brand if it was a person?
Logo Design & Branding Package
For your brand to distinguish itself, you will need a logo that speaks your language and tells your story. Fortunately, we have a term of professionals who design unique and distinctive logos that customers can identify with. A logo design will go a long way to tell your target audience about your personality and questions that might have about your brand. For instance:
- Are you fun and lighthearted?
- Are you formal/serious?
- Are you playful?
- Are you down-to-earth?
By so doing, they will be more attached and a sense of loyalty is going to develop.
Crafting Your Seamless Customer Experience
Brand Exploration & Strategic Thinking
We will partner with you and your marketing team to refine your brand strategy through a series of worksheets and practices to define and leverage on the key elements of your brand.
Uniquely Tell Your Story
Our Branding professionals are storytellers drawn from various sectors, so they understand the art of capturing your target audience’s hearts and mind through photography, video, animations, graphic design, and copywriting.
Graphic Design
Custom graphic design presents a unique opportunity to produce branded content that conveys a company's colour palettes, fonts, and logos, which can trigger immediate brand recognition.
Frequently Asked Questions
This is an interesting question and can change over time. Early on starting a business often have to wear multiple hats, and marketer may be one of those roles. As the business grows, usually it is not economical to hire a marketing coordinator or entry-level marketer as one of your first hires. At this time, it may make sense to outsource some of your marketing to an Agency. When the business reaches a stage where it’s necessary to have someone in-house, you can either add additional areas of focus for the marketing team/outsourced agency or go entirely in-house with your marketing department.
As your in-house team grows, it is usually best to hire an outsourced team that can own specific areas such as your paid advertising funnel.
Every business is different, if you’d like to build out a marketing department strategy that will work for the stage you’re at, let us know.
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A branding package is a concise package that organizes your brand and provides clear guidance on how to use the elements of your brand.
Typical Elements in a Branding Package:
- Logos and variations
- Colour Palette
- Email templates
- Website flats and styling
- Typography
- Print material samples
- Business card designs
- Physical material designs
All of these elements are used as a framework for future creations tied together with a style guide demonstrating the dos and don’ts of your brand usage.
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Branding is the all-inclusive term that incorporates elements that make up a company’s brand. These are the unique elements that create the look, feel, and experience your company gives off. Many elements of a brand include logo, tagline, colours, fonts, but the brand is much bigger than that. It’s how your customer thinks of you, it’s how the market talks about you when you’re not controlling the conversation. In short, Branding is the elements that make up the business’s brand.
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Branding is the foundation of your relationship with your target audience. This can create loyal customers, increase referrals, and create a connection with your customers when done correctly.
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A comprehensive digital marketing strategy typically involves a combination of several different tactics and strategies.
Search Engine Optimization (SEO) is a strategy that helps to improve the visibility of a website on search engine results pages. This can be achieved through keyword research, on-page optimization, and link building.
Content marketing is a strategy that involves creating and distributing valuable and relevant content to attract and engage with a target audience.
Email marketing is a strategy that involves using email to promote products or services, build relationships with customers, and drive sales.
Social media marketing is a strategy that involves using social media platforms such as Facebook, Instagram and Twitter to promote a business and connect with customers.
Paid advertising is a strategy that involves paying for visibility on different platforms like Google, Facebook, Instagram, and other social media platforms.
A digital marketing plan should be developed based on the specific goals and objectives of the business, as well as the target audience and industry. A digital marketing agency with experience and expertise in strategy development can help to create a tailored plan that will be most effective for a particular business.
A good digital marketing strategy should be continuously monitored and evaluated to ensure that it is achieving the desired results and making the best use of available resources. Thus, it is crucial to regularly review and adjust the strategy of digital marketing as per the changes in the market and customer behavior.
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The first step to designing a logo is to have a brand identity.
This can involve answering the following questions:
- Why does the business exist?
- What are our core values?
- What makes us different?
- What makes us special?
- What words describe our brand?
- How would you want customers to speak of you?
The next stage is to look at the above answers and start to brainstorm the elements that would be included in your logo. Are there specific images that come to mind when thinking of your brand identity? Is it an icon? Are there colours that align with your identity?
As you start to brainstorm, make notes of potential ideas for a rough draft. Put all of the ideas together on a mood board. Where you can see all the visual images in one visual place.
After you’ve done that, look at the market and your competition. What are other people doing? What do you like? What do you dislike? Is there a gap or an area you could improve?
The goal for your logo is to not have there be confusion when someone sees your brand compared to a competitor. It should be simple, recognizable, but also different than your competitors.
Next, make a decision on a few styles that stand out to you.
Potential logo styes (this isn’t an exhaustive list but a good starting point to research):
- Retro
- Minimalistic
- Modern
- Folksy/Handcrafted
If you’re feeling creative or are artistically talented, take a few shots at drafting the design yourself. Don’t make it perfect, just quick and see what you like or dislike. If you’re not artistic, work with a professional designer to draft up variation. Get a few versions drafted up and start to refine them until you land on the best logo for you.
Don’t forget to get the variations that are needed to run your business! Light Versions, Dark Versions, Icons only etc.
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