Strategy & Funnel Building

Reach the right people, with the right message, at the right time.

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Our Proven Strategic Process

We leverage our digital marketing experience, creative talent, and process development expertise to build marketing strategies that deliver. In the ever-changing landscape of online marketing, our team blends the science and art of powerful storytelling, strategy, and seizing opportunities with actionable insights to guarantee you a competitive edge against your competitors. Our experience and expertise in crafting data-driven, targeted and consumer-based strategies enable us to serve clients in a wide array of industries.

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Understand Your Business

The first stage of strategy development is to understand your current business. During our strategy session.

Define Your Audience

The next stage of planning your marketing strategy is to understand your target audience. By defining a user's persona and buying journey, we can craft the perfect messages to resonate with them.

Analyze Your Competition

You know your competitors are chasing the same customers as you, even if you don't know who they all are. For this reason, we take competitors seriously, but they also represent an opportunity. By mapping out your competitive landscape, we can identify areas where your business can be a winner. 

Develop Your Strategy

This is where we shine - by connecting strategy with expected results. We work with you to define the specific outcomes of your campaign to ensure we are targeting goals that will directly benefit your business.

Implement Your Funnel

At Loop Marketing, we use a Full-Funnel Marketing methodology, which targets your high-intent customers based on their stage in their buyer’s journey. This approach helps us visualize where your potential customers are in the buyer’s journey so that we can tailor custom messages that will convert them into paying customers.

Let's see what you're working with

Tell us a bit about your business, and we will give you a few tips, tricks, and recommendations on the house.

Frequently Asked Questions

A strategic marketing agency focuses on developing and implementing comprehensive marketing plans, while a traditional advertising agency focuses primarily on creating and executing campaigns.

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Remarketing is the act of paying to have your advertisements or content show up in front of users that have engaged with you previously. This can be based on tracking pixels on your websites, cookies, or emails that can be uploaded into relevant advertising platforms such as Google Ads.

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A marketing plan is an element of your business plan. Your marketing plan should break out how you want to reach your customers, what message you’re going to hit them with, and how are you going to profitably grow your business with affordable marketing strategies. Your business plan should be the all-encompassing document that outlines all areas to successfully operate your business.

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Strategic planning in marketing is the process of developing a market-oriented strategy and then implementing that strategy through marketing programs and initiatives. Strategic planning in marketing aims to create value for the company by attracting and retaining customers.

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  • Start with your business goals and objectives.
  • Understand who you want to sell to.
  • From there decide where that person would potentially find your business. Identify how much that will cost to get in front of them.
  • Estimate how many customers would have to see your advertisement in order to purchase.
  • Calculate how much you’ll make once that sale comes through.
  • Identity whether that channel is affordable for you to acquire your customers
  • Define what tasks need to be completed in order to operate that campaign
  • Set clear measurements of whether the campaign was successful
  • Once the campaign is over, update and revisit your plan

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A strategic marketing agency can help your business in many ways, including developing and implementing marketing strategies, conducting market research, creating and managing advertising campaigns, and providing general marketing support.

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Digital marketing strategy development is the process of identifying your target market, developing goals and objectives, and creating a plan to reach those goals using digital marketing tactics. It is a crucial aspect of any business in Edmonton looking to stay competitive in the digital age.

The process typically has three phases: research, planning, and implementation.

In the research phase, businesses gather information about their industry, customers, and competitors using digital tools and methods. This information is used to understand the needs of their target market and identify opportunities for online marketing in Edmonton.

In the planning phase, businesses develop strategic digital marketing plans that align with their overall marketing strategy. This includes identifying specific tactics such as SEO, social media marketing, and email marketing that will be used to reach their goals.

Finally, in the implementation phase, businesses launch their digital marketing campaigns and track their progress using analytics and other tools. Based on the results, they make adjustments and optimize their campaigns to ensure they are meeting their goals and reaching their target market effectively. Edmonton digital marketing is a valuable asset for businesses looking to grow their online presence and reach new customers.

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Data and analytics provide valuable insights into customer behavior and campaign performance. By analyzing this data, you can identify areas of improvement in your digital marketing strategy and make data-driven decisions to optimize your tactics.

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Digital Marketing is an all-encompassing term that includes marketing methods using digital methods. This can be online advertising, this can be social media, etc.

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There are various ways to measure the success of digital marketing campaigns, including monitoring website traffic, engagement on social media, conversion rates, and ROI. Analytics tools such as Google Analytics can also provide insights into how users interact with your website, helping you make data-driven decisions about your digital marketing strategy.

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Strategic marketing management is the application of the principles of strategic marketing to the management of a company. It involves developing a market-oriented strategy and then implementing that strategy through marketing programs and initiatives.

The goal of strategic marketing management is to create value for the company by attracting and retaining customers.

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Some common mistakes businesses make when working with a strategic marketing agency include not being clear about their needs and objectives, not doing their research, and choosing an agency that is not a good fit for their business.

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SEO is a critical component of any digital marketing strategy as it helps improve the visibility of your website on search engines, making it more likely that potential customers will find your business. It involves optimizing your website and its content to rank higher in search engine results for relevant keywords.

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The biggest thing to keep in mind when you are trying to execute is clearly defining what you want to be done:

  • Identify who is responsible for it
  • break out the laser-specific steps that need to be completed
  • Communicate expectations with the relevant team members/contractors
  • Give space for questions
  • Follow up and confirm once the deliverables are completed
  • Review what went well, what didn’t go well, and what can be done next time
  • Use the learnings for future marketing plans/strategies

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A marketing agency is a group of marketing professionals who build and execute marketing efforts for clients. Marketing takes many shapes and forms, so not every marketing agency is the same. Some specialize, some do more broad work. Each marketing agency is unique, and it can take time to find the right marketing agency for your needs.

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Traditional marketing efforts, such as print advertisements, events, and TV commercials, can be integrated with digital marketing efforts by including calls to action that direct customers to your website or social media channels. You can also leverage traditional marketing data to improve your digital marketing targeting.

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CRM stands for Customer Relationship Management. This is the tool/software your organization uses to track communications with your prospects and customers.

Utilizing a CRM is extremely important for every business.

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A strategic marketing agency is a professional firm that provides businesses with a range of marketing services designed to help achieve their specific goals and objectives. These agencies specialize in helping businesses create, implement, and execute effective digital marketing strategies that are tailored to their unique needs and target audience.

A strategic marketing agency can assist businesses with a wide range of marketing activities, including market research, brand strategy, advertising campaigns, content marketing, social media marketing, search engine optimization (SEO), and more. By combining industry-leading expertise and innovative technology, a strategic marketing agency helps businesses stay ahead of the competition and reach new heights.

One of the key advantages of working with a strategic marketing agency is that they bring a wealth of experience and expertise to the table. These agencies have a deep understanding of the marketing landscape and the latest trends and technologies, and can help businesses make informed decisions about their marketing strategy. Whether it’s developing a brand strategy, executing a digital advertising campaign, or implementing a data-driven marketing program, a strategic marketing agency has the resources and support to help businesses succeed.

For businesses looking to maximize their marketing efforts and achieve long-term success, working with a strategic marketing agency is a smart choice. With a focus on results, these agencies can help businesses achieve their goals, build their brand, and drive growth.

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A comprehensive digital marketing strategy typically involves a combination of several different tactics and strategies.

Search Engine Optimization (SEO) is a strategy that helps to improve the visibility of a website on search engine results pages. This can be achieved through keyword research, on-page optimization, and link building.

Content marketing is a strategy that involves creating and distributing valuable and relevant content to attract and engage with a target audience.

Email marketing is a strategy that involves using email to promote products or services, build relationships with customers, and drive sales.

Social media marketing is a strategy that involves using social media platforms such as Facebook, Instagram and Twitter to promote a business and connect with customers.

Paid advertising is a strategy that involves paying for visibility on different platforms like Google, Facebook, Instagram, and other social media platforms.

A digital marketing plan should be developed based on the specific goals and objectives of the business, as well as the target audience and industry. A digital marketing agency with experience and expertise in strategy development can help to create a tailored plan that will be most effective for a particular business.

A good digital marketing strategy should be continuously monitored and evaluated to ensure that it is achieving the desired results and making the best use of available resources. Thus, it is crucial to regularly review and adjust the strategy of digital marketing as per the changes in the market and customer behavior.

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CPA stands for “Cost-Per-Acquisition” in marketing. This is the cost that is spent to acquire a single customer.

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Elements of an Effective Marketing Goals


Without defining exactly what you are trying to improve, it's difficult to outline the steps you need to take to make progress. A specific goal is one that you could share with your CEO in 10 seconds that would clearly explain what you're trying to improve.


It's crucial that your goals can be quantified in real numbers. Many teams simply say that they want to grow their social media following, for example, but they don't specify how much they would like to grow. As soon as you attach a number to your goal, you'll be able to track exactly how far you have come since you set the goal and how far you have left until you reach it.


While aiming to break records can be beneficial, it is important to keep these goals realistic.


Ask yourself why you are setting the goal that you are. How is it going to contribute to the company's bottom line? Ultimately, the marketing goal you set should be tied back to business impact. If it's not, consider how you can change or adjust your initial goal.


Setting a timeline for meeting your goal. Without a timeline, you won't be able to determine whether the smaller changes you are making are keeping you on track toward achieving your ultimate goal. Setting a timeline is also key for internal alignment. When you're generating significantly more leads, for example, you'll need to ensure your sales team has the bandwidth to reach out to all of them.

Try Our Smart Goal Worksheet →
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