Strategy & Funnel Building
Reach the right people, with the right message, at the right time.


Our Proven Strategic Process
We leverage our digital marketing experience, creative talent, and process development expertise to build marketing strategies that deliver. In the ever-changing landscape of online marketing, our team blends the science and art of powerful storytelling, strategy, and seizing opportunities with actionable insights to guarantee you a competitive edge against your competitors. Our experience and expertise in crafting data-driven, targeted and consumer-based strategies enable us to serve clients in a wide array of industries.




Understand Your Business
The first stage of strategy development is to understand your current business. During our strategy session.
Define Your Audience
The next stage of planning your marketing strategy is to understand your target audience. By defining a user's persona and buying journey, we can craft the perfect messages to resonate with them.
Analyze Your Competition
You know your competitors are chasing the same customers as you, even if you don't know who they all are. For this reason, we take competitors seriously, but they also represent an opportunity. By mapping out your competitive landscape, we can identify areas where your business can be a winner.
Develop Your Strategy
This is where we shine - by connecting strategy with expected results. We work with you to define the specific outcomes of your campaign to ensure we are targeting goals that will directly benefit your business.
Implement Your Funnel
At Loop Marketing, we use a Full-Funnel Marketing methodology, which targets your high-intent customers based on their stage in their buyer’s journey. This approach helps us visualize where your potential customers are in the buyer’s journey so that we can tailor custom messages that will convert them into paying customers.
Let's see what you're working with
Tell us a bit about your business, and we will give you a few tips, tricks, and recommendations on the house.
Frequently Asked Questions
Some of the most popular strategic marketing agency tactics include developing marketing plans, conducting market research, creating and managing advertising campaigns, and providing general marketing support.
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There are many ways to get started with digital marketing. One option is to hire a digital marketing agency to help you plan and execute your campaigns. Another option is to use online marketing tools and resources to do it yourself.
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Digital Marketing is an all-encompassing term that includes marketing methods using digital methods. This can be online advertising, this can be social media, etc.
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A strategic marketing agency can help your business grow by providing customized marketing solutions that are tailored to your unique needs and goals. From market research and brand strategy, to advertising campaigns and social media marketing, a strategic marketing agency has the expertise and resources to help you reach new audiences, increase your online visibility, and drive growth. By working closely with you to understand your business, target audience, and goals, a strategic marketing agency can help you create a marketing strategy that is both effective and efficient.
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If you don’t have the time, expertise, or resources to develop a strategic marketing strategy on your own, you may want to consider hiring a strategic marketing agency. Our agency can help you with research, planning, implementation, and tracking. We can also help you create goals and objectives for your marketing campaigns while also handling the execution of these campaigns. This allows you and your team to focus on running the business, and our team is held accountable for the marketing strategy’s results.
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Some common questions businesses ask about working with a strategic marketing agency include how much it will cost, what services the agency offers, and how to choose the right agency for their business.
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Digital marketing is important because it allows businesses to reach a wider audience more easily and effectively than traditional marketing methods. Additionally, digital marketing provides a more targeted and interactive way to connect with potential customers.
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To ensure your digital marketing strategy is aligned with your overall business goals, it is important to conduct market research and set specific, measurable, and achievable goals for your digital marketing campaigns. Additionally, regularly reviewing your digital marketing efforts and adjusting tactics as needed to ensure they align with your overall business goals.
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Here are some best practices for web design and development:
- Keep it simple: A cluttered or overly complex website can be overwhelming and confusing for users. Instead, focus on creating a clean, easy-to-navigate design that clearly communicates your message.
- Use clear, concise language: Your website should be easy to understand, even for visitors who may not be familiar with your business or industry. Avoid using jargon or technical language, and aim for a clear, concise writing style.
- Use high-quality images: Visuals are an important element of website design, as they can help convey your message and create a more engaging user experience. Use high-quality images that are relevant to your business and add value to your website.
- Optimize for mobile devices: More and more people are accessing the internet on their smartphones and tablets, so it’s important to design a website that is mobile-friendly. This means ensuring that your website is easy to read and navigate on smaller screens.
- Consider the user experience: The user experience (UX) of your website is critical to its success. Consider how users will interact with your website, and design it with their needs and goals in mind.
By following these best practices, you can design a website that is effective at achieving its goals and delivering a positive user experience.
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There are various ways to measure the success of digital marketing campaigns, including monitoring website traffic, engagement on social media, conversion rates, and ROI. Analytics tools such as Google Analytics can also provide insights into how users interact with your website, helping you make data-driven decisions about your digital marketing strategy.
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If you have a small website with only a few pages and aren’t looking at growing significantly, you can likely get by without one. However, if you have a website or business looking to attract a lot of traffic or business, you may need to develop a strategic marketing strategy. This can help you focus your resources on the right things and create campaigns that are more likely to be successful.
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A marketing plan is an element of your business plan. Your marketing plan should break out how you want to reach your customers, what message you’re going to hit them with, and how are you going to profitably grow your business with affordable marketing strategies. Your business plan should be the all-encompassing document that outlines all areas to successfully operate your business.
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CRM stands for Customer Relationship Management. This is the tool/software your organization uses to track communications with your prospects and customers.
Utilizing a CRM is extremely important for every business.
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The cost of digital marketing varies depending on the methods used and the scope of the campaign. Generally, businesses can expect to spend anywhere from a few hundred dollars to several thousand dollars per month on digital marketing efforts.
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Remarketing is the act of paying to have your advertisements or content show up in front of users that have engaged with you previously. This can be based on tracking pixels on your websites, cookies, or emails that can be uploaded into relevant advertising platforms such as Google Ads.
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This is an interesting question and can change over time. Early on starting a business often have to wear multiple hats, and marketer may be one of those roles. As the business grows, usually it is not economical to hire a marketing coordinator or entry-level marketer as one of your first hires. At this time, it may make sense to outsource some of your marketing to an Agency. When the business reaches a stage where it’s necessary to have someone in-house, you can either add additional areas of focus for the marketing team/outsourced agency or go entirely in-house with your marketing department.
As your in-house team grows, it is usually best to hire an outsourced team that can own specific areas such as your paid advertising funnel.
Every business is different, if you’d like to build out a marketing department strategy that will work for the stage you’re at, let us know.
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In short, a marketing plan is a document that organizes your marketing strategy into tangible action items in order to achieve your business goals. The plan should be set up with clear timelines and those who are accountable for completing the action items Finally the plan needs to have clear goals to know whether the plan was successful. Try not to overcomplicate the plan, the most important factor in your plan is to have the team aligned in the objectives & work required to accomplish the plan. Make it simple, make it measurable, make it happen.
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A strategic marketing agency is a professional firm that provides businesses with a range of marketing services designed to help achieve their specific goals and objectives. These agencies specialize in helping businesses create, implement, and execute effective digital marketing strategies that are tailored to their unique needs and target audience.
A strategic marketing agency can assist businesses with a wide range of marketing activities, including market research, brand strategy, advertising campaigns, content marketing, social media marketing, search engine optimization (SEO), and more. By combining industry-leading expertise and innovative technology, a strategic marketing agency helps businesses stay ahead of the competition and reach new heights.
One of the key advantages of working with a strategic marketing agency is that they bring a wealth of experience and expertise to the table. These agencies have a deep understanding of the marketing landscape and the latest trends and technologies, and can help businesses make informed decisions about their marketing strategy. Whether it’s developing a brand strategy, executing a digital advertising campaign, or implementing a data-driven marketing program, a strategic marketing agency has the resources and support to help businesses succeed.
For businesses looking to maximize their marketing efforts and achieve long-term success, working with a strategic marketing agency is a smart choice. With a focus on results, these agencies can help businesses achieve their goals, build their brand, and drive growth.
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- Start with your business goals and objectives.
- Understand who you want to sell to.
- From there decide where that person would potentially find your business. Identify how much that will cost to get in front of them.
- Estimate how many customers would have to see your advertisement in order to purchase.
- Calculate how much you’ll make once that sale comes through.
- Identity whether that channel is affordable for you to acquire your customers
- Define what tasks need to be completed in order to operate that campaign
- Set clear measurements of whether the campaign was successful
- Once the campaign is over, update and revisit your plan
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In Marketing, BOFu means the bottom of the funnel. These are when prospects are “hot” leads or likely to buy. These are your qualified leads that need a little more to push through to the finish line.
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Elements of an Effective Marketing Goals
Specific
Without defining exactly what you are trying to improve, it's difficult to outline the steps you need to take to make progress. A specific goal is one that you could share with your CEO in 10 seconds that would clearly explain what you're trying to improve.
Measurable
It's crucial that your goals can be quantified in real numbers. Many teams simply say that they want to grow their social media following, for example, but they don't specify how much they would like to grow. As soon as you attach a number to your goal, you'll be able to track exactly how far you have come since you set the goal and how far you have left until you reach it.
Attainable
While aiming to break records can be beneficial, it is important to keep these goals realistic.
Relevant
Ask yourself why you are setting the goal that you are. How is it going to contribute to the company's bottom line? Ultimately, the marketing goal you set should be tied back to business impact. If it's not, consider how you can change or adjust your initial goal.
Time-Bound
Setting a timeline for meeting your goal. Without a timeline, you won't be able to determine whether the smaller changes you are making are keeping you on track toward achieving your ultimate goal. Setting a timeline is also key for internal alignment. When you're generating significantly more leads, for example, you'll need to ensure your sales team has the bandwidth to reach out to all of them.





