Strategy & Funnel Building

Reach the right people, with the right message, at the right time.

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Our Proven Strategic Process

We leverage our digital marketing experience, creative talent, and process development expertise to build marketing strategies that deliver. In the ever-changing landscape of online marketing, our team blends the science and art of powerful storytelling, strategy, and seizing opportunities with actionable insights to guarantee you a competitive edge against your competitors. Our experience and expertise in crafting data-driven, targeted and consumer-based strategies enable us to serve clients in a wide array of industries.

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Understand Your Business

The first stage of strategy development is to understand your current business. During our strategy session.

Define Your Audience

The next stage of planning your marketing strategy is to understand your target audience. By defining a user's persona and buying journey, we can craft the perfect messages to resonate with them.

Analyze Your Competition

You know your competitors are chasing the same customers as you, even if you don't know who they all are. For this reason, we take competitors seriously, but they also represent an opportunity. By mapping out your competitive landscape, we can identify areas where your business can be a winner. 

Develop Your Strategy

This is where we shine - by connecting strategy with expected results. We work with you to define the specific outcomes of your campaign to ensure we are targeting goals that will directly benefit your business.

Implement Your Funnel

At Loop Marketing, we use a Full-Funnel Marketing methodology, which targets your high-intent customers based on their stage in their buyer’s journey. This approach helps us visualize where your potential customers are in the buyer’s journey so that we can tailor custom messages that will convert them into paying customers.

Let's see what you're working with

Tell us a bit about your business, and we will give you a few tips, tricks, and recommendations on the house.

Frequently Asked Questions

Some common questions businesses ask about working with a strategic marketing agency include how much it will cost, what services the agency offers, and how to choose the right agency for their business.

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Staying ahead of the competition with your digital marketing strategy involves continuously monitoring industry trends and adapting your tactics accordingly. It also involves staying up to date with the latest digital marketing tools and technologies. Additionally, experimenting with new tactics and testing their effectiveness can help you stay ahead of the competition.

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There are many benefits of working with a strategic marketing agency, including access to specialist skills and knowledge, the ability to develop and implement comprehensive marketing strategies, and increased efficiency and effectiveness.

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Yes, a strategic marketing agency can work within your budget. When you work with a strategic marketing agency, you’ll have the opportunity to discuss your budget and goals during the initial consultation. Based on this information, the agency can create a customized marketing plan that meets your specific needs and budget. Whether you’re working with a limited budget or have more resources available, a strategic marketing agency can help you create a marketing strategy that is both effective and cost-efficient, helping you achieve your goals without breaking the bank.

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There are a few ways to find the best strategic marketing agency for your needs. You can start by asking for recommendations from friends or business associates. You can also research various agencies online and read reviews from past clients. Finally, you can contact the agency directly to inquire about their services and rates.

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Strategic marketing agencies offer a wide range of services, including market research, strategy development, campaign management, and general marketing support.

Loop Strategic Marketing specializes in:

  • Marketing Strategy
  • Marketing Analytics
  • Brand Development
  • Graphic Design
  • Paid Advertising
  • Search Engine Optimization (SEO)
  • Social Media
  • Technology Adoption
  • Web Design and Website Development

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In Marketing, BOFu means the bottom of the funnel. These are when prospects are “hot” leads or likely to buy. These are your qualified leads that need a little more to push through to the finish line.

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Strategic planning in marketing is the process of developing a market-oriented strategy and then implementing that strategy through marketing programs and initiatives. Strategic planning in marketing aims to create value for the company by attracting and retaining customers.

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  • Start with your business goals and objectives.
  • Understand who you want to sell to.
  • From there decide where that person would potentially find your business. Identify how much that will cost to get in front of them.
  • Estimate how many customers would have to see your advertisement in order to purchase.
  • Calculate how much you’ll make once that sale comes through.
  • Identity whether that channel is affordable for you to acquire your customers
  • Define what tasks need to be completed in order to operate that campaign
  • Set clear measurements of whether the campaign was successful
  • Once the campaign is over, update and revisit your plan

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CRM stands for Customer Relationship Management. This is the tool/software your organization uses to track communications with your prospects and customers.

Utilizing a CRM is extremely important for every business.

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When choosing a strategic marketing agency, it is important to consider your specific needs and objectives. You should also research various agencies to find one that is a good fit for your business.

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Strategic advertising is a process of planning, creating, placing, and measuring advertising campaigns that are intended to reach a specific target audience and achieve specific objectives. The objectives of a strategic advertising campaign can range from building brand awareness to generating leads or sales.

Creating a successful strategic advertising campaign requires careful planning and execution. In order to reach your target audience, you must first identify who your target audience is and what their needs are. Once you have a good understanding of your target audience, you can then begin to develop creativity that will resonate with them. Once your creative is developed, you’ll need to determine the best channels to place your ads on and finally measure the results of your campaign to ensure that it is achieving its objectives.

The Benefits of Strategic Advertising

There are many benefits to running a strategic advertising campaign. Perhaps the most obvious benefit is that it can help you achieve your business goals. Whether you’re looking to build brand awareness, generate leads, or drive sales, a well-executed advertising campaign can help you get there. Additionally, strategic advertising can also help you save money by ensuring that your ad spend is being used efficiently and effectively to reach your target audience. Finally, strategic advertising can also give you a competitive edge by helping you better understand your customers and what they’re looking for.

How Loop Marketing can Support Strategic Advertising

Loop Strategic Marketing is a full-service digital marketing agency that can support your strategic advertising needs. We have a team of experienced marketing professionals who can help you with everything from identifying your target audience to developing and executing your advertising campaign. Contact us today to learn more about how we can help you achieve your business goals.

Learn More About Our Strategic Digital Marketing Services:

Marketing Strategy Development

Digital Adoption Strategy

Strategic Website Design

Paid Advertising Strategy

SEO Strategy

Brand Strategy & Branding Design

Social Media Strategy

Marketing Analytics Strategy

How to Create a Strategic Advertising Campaign 

Now that we’ve gone over some of the benefits of strategic advertising, let’s take a look at how you can create a campaign of your own. The first step is to identify your objectives. What are you looking to achieve with your campaign? Once you know your objectives, you can then begin to develop creativity that aligns with those objectives. It’s important to keep in mind that your creativity should be highly targeted and relevant to your audience in order to be successful. Once you have strong creativity, you’ll need to determine which channels will work best in order to reach your target audience. And finally, once your campaign is up and running, don’t forget to measure the results so that you can optimize for success moving forward.

Strategic advertising is a process of planning, creating, placing, and measuring advertising campaigns that are intended to reach a specific target audience and achieve specific objectives. Creating a successful strategic advertising campaign requires careful planning and execution in order to achieve desired results. Business owners who are looking to build brand awareness, and generate leads or sales would be wise to consider implementing a strategic advertising campaign.

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In short, a marketing plan is a document that organizes your marketing strategy into tangible action items in order to achieve your business goals. The plan should be set up with clear timelines and those who are accountable for completing the action items Finally the plan needs to have clear goals to know whether the plan was successful. Try not to overcomplicate the plan, the most important factor in your plan is to have the team aligned in the objectives & work required to accomplish the plan. Make it simple, make it measurable, make it happen.

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Some common mistakes businesses make when working with a strategic marketing agency include not being clear about their needs and objectives, not doing their research, and choosing an agency that is not a good fit for their business.

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If you’re a business owner, you may be wondering whether you need a website. The short answer is: it depends on your goals and your target audience. A website can be an effective tool for businesses of all sizes, but it’s especially important if you want to:

  • Grow your business: A website can help you reach more customers, both locally and globally, and expand your reach beyond your immediate location. With a well-designed website, you can showcase your products or services, share valuable information with your audience, and build a strong online presence that helps you stand out from the competition. Read more about how a website can grow your business.
  • Build credibility: Customers are more likely to trust businesses with professional-looking websites. A website can help you establish credibility and trust with your audience, which can translate into increased sales and customer loyalty. Learn more about how a website improves your credibility.
  • Make it easy for customers to find you: Customers can find your website using search engines like Google, even if they don’t know your business’s name. This makes it easier for potential customers to discover your business, learn more about what you offer, and make a purchase. Learn more about how a website improves your visibility.
  • Sell products or services online: A website allows you to sell products and services directly to customers without any middlemen. This can be especially useful if you have a small or niche business, or if you sell products that are not widely available in physical stores. With an online store, you can reach a wider audience and make it easier for customers to shop with you. Learn more about how a website can help you sell more products or services online.

If any of these reasons apply to your business, then it’s worth considering building a website. Even if you already have a physical storefront, a website can be a powerful complement to your brick-and-mortar operations. It can help you reach more customers, build credibility, and streamline your sales process. So if you’re ready to take your business to the next level, it’s time to start thinking about building a website.

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Social media platforms such as Facebook, Twitter, and Instagram provide opportunities to connect with your target audience and promote your business. This can be done by creating and sharing valuable content, engaging with followers, and running targeted advertising campaigns.

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Digital marketing strategy development is the process of identifying your target market, developing goals and objectives, and creating a plan to reach those goals using digital marketing tactics. It is a crucial aspect of any business in Edmonton looking to stay competitive in the digital age.

The process typically has three phases: research, planning, and implementation.

In the research phase, businesses gather information about their industry, customers, and competitors using digital tools and methods. This information is used to understand the needs of their target market and identify opportunities for online marketing in Edmonton.

In the planning phase, businesses develop strategic digital marketing plans that align with their overall marketing strategy. This includes identifying specific tactics such as SEO, social media marketing, and email marketing that will be used to reach their goals.

Finally, in the implementation phase, businesses launch their digital marketing campaigns and track their progress using analytics and other tools. Based on the results, they make adjustments and optimize their campaigns to ensure they are meeting their goals and reaching their target market effectively. Edmonton digital marketing is a valuable asset for businesses looking to grow their online presence and reach new customers.

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A strategic marketing agency is different from other marketing firms in that it focuses on the big picture, taking a comprehensive approach to marketing that is designed to achieve specific business goals. While other marketing firms may offer similar services, a strategic marketing agency takes a more holistic approach, taking into account your business strategy, target audience, and long-term goals to create a customized marketing plan that is tailored to your specific needs. Additionally, a strategic marketing agency has the resources and expertise to provide a full range of marketing services, from market research and brand strategy, to advertising campaigns and social media marketing.


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Strategic marketing management is the application of the principles of strategic marketing to the management of a company. It involves developing a market-oriented strategy and then implementing that strategy through marketing programs and initiatives.

The goal of strategic marketing management is to create value for the company by attracting and retaining customers.

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The biggest thing to keep in mind when you are trying to execute is clearly defining what you want to be done:

  • Identify who is responsible for it
  • break out the laser-specific steps that need to be completed
  • Communicate expectations with the relevant team members/contractors
  • Give space for questions
  • Follow up and confirm once the deliverables are completed
  • Review what went well, what didn’t go well, and what can be done next time
  • Use the learnings for future marketing plans/strategies

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Elements of an Effective Marketing Goals


Without defining exactly what you are trying to improve, it's difficult to outline the steps you need to take to make progress. A specific goal is one that you could share with your CEO in 10 seconds that would clearly explain what you're trying to improve.


It's crucial that your goals can be quantified in real numbers. Many teams simply say that they want to grow their social media following, for example, but they don't specify how much they would like to grow. As soon as you attach a number to your goal, you'll be able to track exactly how far you have come since you set the goal and how far you have left until you reach it.


While aiming to break records can be beneficial, it is important to keep these goals realistic.


Ask yourself why you are setting the goal that you are. How is it going to contribute to the company's bottom line? Ultimately, the marketing goal you set should be tied back to business impact. If it's not, consider how you can change or adjust your initial goal.


Setting a timeline for meeting your goal. Without a timeline, you won't be able to determine whether the smaller changes you are making are keeping you on track toward achieving your ultimate goal. Setting a timeline is also key for internal alignment. When you're generating significantly more leads, for example, you'll need to ensure your sales team has the bandwidth to reach out to all of them.

Try Our Smart Goal Worksheet →
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