Strategy & Funnel Building
Reach the right people, with the right message, at the right time.
Our Proven Strategic Process
We leverage our digital marketing experience, creative talent, and process development expertise to build marketing strategies that deliver. In the ever-changing landscape of online marketing, our team blends the science and art of powerful storytelling, strategy, and seizing opportunities with actionable insights to guarantee you a competitive edge against your competitors. Our experience and expertise in crafting data-driven, targeted and consumer-based strategies enable us to serve clients in a wide array of industries.
Understand Your Business
The first stage of strategy development is to understand your current business. During our strategy session.
Define Your Audience
The next stage of planning your marketing strategy is to understand your target audience. By defining a user's persona and buying journey, we can craft the perfect messages to resonate with them.
Analyze Your Competition
You know your competitors are chasing the same customers as you, even if you don't know who they all are. For this reason, we take competitors seriously, but they also represent an opportunity. By mapping out your competitive landscape, we can identify areas where your business can be a winner.
Develop Your Strategy
This is where we shine - by connecting strategy with expected results. We work with you to define the specific outcomes of your campaign to ensure we are targeting goals that will directly benefit your business.
Implement Your Funnel
At Loop Marketing, we use a Full-Funnel Marketing methodology, which targets your high-intent customers based on their stage in their buyer’s journey. This approach helps us visualize where your potential customers are in the buyer’s journey so that we can tailor custom messages that will convert them into paying customers.
Let's see what you're working with
Tell us a bit about your business, and we will give you a few tips, tricks, and recommendations on the house.
Elements of an Effective Marketing Goals
Specific
Without defining exactly what you are trying to improve, it's difficult to outline the steps you need to take to make progress. A specific goal is one that you could share with your CEO in 10 seconds that would clearly explain what you're trying to improve.
Measurable
It's crucial that your goals can be quantified in real numbers. Many teams simply say that they want to grow their social media following, for example, but they don't specify how much they would like to grow. As soon as you attach a number to your goal, you'll be able to track exactly how far you have come since you set the goal and how far you have left until you reach it.
Attainable
While aiming to break records can be beneficial, it is important to keep these goals realistic.
Relevant
Ask yourself why you are setting the goal that you are. How is it going to contribute to the company's bottom line? Ultimately, the marketing goal you set should be tied back to business impact. If it's not, consider how you can change or adjust your initial goal.
Time-Bound
Setting a timeline for meeting your goal. Without a timeline, you won't be able to determine whether the smaller changes you are making are keeping you on track toward achieving your ultimate goal. Setting a timeline is also key for internal alignment. When you're generating significantly more leads, for example, you'll need to ensure your sales team has the bandwidth to reach out to all of them.
