SEO (Search Engine Optimization)

Attract Qualified Leads From Search Engine Traffic

PPC Paid Ads - Loop Marketing

What is SEO?

Simplified, SEO is getting your website to appear at the top of the Search Engine Results Page (SERP). Today, Google uses a complex process of over 200 different factors to decide which website should “win” the top search result for all kinds of different keywords and queries, including site authority, security, backlinks, and more. In fact, no single Google employee understands the entire process from end to end. To make sure it is YOUR business that earns that top spot, our professional team of SEO experts use an integrated and holistic approach to building high-quality content for your ideal markets. We view the Search Engine Optimization process through the lens of your target audience.

This includes analyzing what they are searching for, why they are searching for it, their stage in the buyer’s journey, and how they come into contact with your business.

Why Does SEO Matter For Your Business?

Edmonton Marketing Reports Icon - Loop Marketing


People tend to trust organic search results even more than ads (but having both take up space on the SERP really helps!)

Edmonton Marketing Company Icon - Loop Marketing


Once you have ranked for your targeted keywords, it can be a source of constant traffic - and new prospects - to your website.

Edmonton Marketing Analytics Icon - Loop Marketing


Remember, ranking organically is free, though it takes some work to get there.

Our SEO Services are broken up into three major categories:

Website Development Agency - Loop Marketing Icons
Branding and Logo Design - Loop Marketing Icons

On-Site Optimization

The process of optimizing the content on your web pages to rank higher on the search engine results page. This can be a time-consuming task, requiring lots of monitoring maintenance. Loop’s SEO Specialists can take care of these issues quickly and efficiently, so you don’t have to.

Our On-Site SEO Mix

To achieve positive results, we use a wide array of strategies, tools, and techniques to improve and build the strength of your On-Site SEO content. Our goal is to improve your site’s ranking, and attract free organic traffic. These tools and techniques include but not limited to:

Off-Site SEO

Off-site SEO leverages other channels and actions on the internet that we can use to drive your search rankings up. At Loop, we understand that utilizing these channels can give you a competitive advantage, and we stay on top of industry updates and new strategies. We leverage a wide range of tools and techniques to ensure optimum results. These include:

Our Off-Site SEO Mix

Pay-Per-Click Advertising - Loop Marketing Icons
Pay-Per-Click Advertising - Loop Marketing Icons
Search Engine Marketing Strategy - Loop Marketing
Paid Ad Campaigns - Loop Marketing Icons

Local SEO

Even if your business only serves the local area, it is becoming increasingly important to integrate your physical location with your online one. Search engines also account for geographical locations of web searches, and it is vital that you are taking advantage of this. This can be done in a variety of ways, including an up-to-date GoogleMyBusiness account, making entries into local directories, managing your reviews, and properly incorporating your address and location content into your website. To ensure your business gets the local attention it needs, Loop is there to help.

Our Local SEO Mix

Let's see what you're working with

Tell us a bit about your business, and we will give you a few tips, tricks, and recommendations on the house.

Our SEO Process

Learn & Understand

First, we evaluate your business’ needs, target audience, and preferences.

Analyze Your Competition

We then analyze what techniques high ranking competitors in your niche are using.

Site Audit & Strategy

Next, we do an extensive site audit of your current website, and create a strategy that will allow you to outrank your competitors.


We implement the strategy, and work with you to make any adjustments during execution.

Track & Improve

Finally, we monitor and update as needed (things always change) together with you.

Edmonton Marketing Strategy - Marketing Icon - Loop Marketing

Full Feature List

Frequently Asked Questions

This can range significantly based on the work that needs to be done. SEO is a very broad term and there are several techniques and strategies to successfully improve a website’s organic rank. When a site is more established and has thousands of users using the page on a regular basis, the strategy gets to be a little more complex so it can cost more. If you’d like an assessment of your current website, and potential strategies to improve its SEO let us know.

Was this FAQ Useful?

There are a few ways to tell if your website SEO is working. One way is to track your website traffic over time. If you see a steady increase in the amount of traffic coming to your site, that’s a good sign that your SEO efforts are paying off. Another way to tell if your SEO is working is by looking at your website’s search engine rankings. If you’re consistently appearing in the top results for relevant keywords, that’s also a good sign that your SEO is effective. Finally, you can track the number of leads and sales you’re getting from your website. If you see an uptick in these numbers after making changes to your website or implementing new SEO strategies, that’s a good indication that things are going well.

Was this FAQ Useful?

This is an interesting question and can change over time. Early on starting a business often have to wear multiple hats, and marketer may be one of those roles. As the business grows, usually it is not economical to hire a marketing coordinator or entry-level marketer as one of your first hires. At this time, it may make sense to outsource some of your marketing to an Agency. When the business reaches a stage where it’s necessary to have someone in-house, you can either add additional areas of focus for the marketing team/outsourced agency or go entirely in-house with your marketing department.

As your in-house team grows, it is usually best to hire an outsourced team that can own specific areas such as your paid advertising funnel.

Every business is different, if you’d like to build out a marketing department strategy that will work for the stage you’re at, let us know.

Was this FAQ Useful?

A comprehensive digital marketing strategy typically involves a combination of several different tactics and strategies.

Search Engine Optimization (SEO) is a strategy that helps to improve the visibility of a website on search engine results pages. This can be achieved through keyword research, on-page optimization, and link building.

Content marketing is a strategy that involves creating and distributing valuable and relevant content to attract and engage with a target audience.

Email marketing is a strategy that involves using email to promote products or services, build relationships with customers, and drive sales.

Social media marketing is a strategy that involves using social media platforms such as Facebook, Instagram and Twitter to promote a business and connect with customers.

Paid advertising is a strategy that involves paying for visibility on different platforms like Google, Facebook, Instagram, and other social media platforms.

A digital marketing plan should be developed based on the specific goals and objectives of the business, as well as the target audience and industry. A digital marketing agency with experience and expertise in strategy development can help to create a tailored plan that will be most effective for a particular business.

A good digital marketing strategy should be continuously monitored and evaluated to ensure that it is achieving the desired results and making the best use of available resources. Thus, it is crucial to regularly review and adjust the strategy of digital marketing as per the changes in the market and customer behavior.

Was this FAQ Useful?

A Local citation provides a way for consumers to discover local businesses. Online sites like Yelp and Google Maps allow users the opportunity of adding information about your business including address, phone number as well any reviews from other customers who have been satisfied with their services or products they sold at this location–giving them a succinct way to learn about high-level business information. Local citations are extremely important in marketing because it creates more awareness for the business as well give a new channel to flow through to your website and business.

Was this FAQ Useful?

SEO is a critical component of any digital marketing strategy as it helps improve the visibility of your website on search engines, making it more likely that potential customers will find your business. It involves optimizing your website and its content to rank higher in search engine results for relevant keywords.

Was this FAQ Useful?

SEO stands for Search Engine Optimization. This is the process of improving your website/online credibility so Google (and other search engines) decide to show your website to more people looking for services like yours.

Was this FAQ Useful?

SEO on a website typically refers to “On-Page” optimizations. This is the act of putting the right content on the site that resonates with your ideal customer. There are hundreds of strategies to optimize the quality of a website’s organic rank. If you’re interested to learn how you can improve your website’s organic rank let us know.

Was this FAQ Useful?

Absolutely! SEO can be done by anyone. It’s not rocket science. It just takes time, energy, and expertise. We love when clients want to support their Organic Strategy. This can involve writing quality content, researching competitors, doing videos etc. There are many different categories with the term “SEO”. If you’d like to learn about all the areas in that you could support your website’s organic rank, let us know.

Was this FAQ Useful?