A Local citation provides a way for consumers to discover local businesses. Online sites like Yelp and Google Maps allow users the opportunity of adding information about your business including address, phone number as well any reviews from other customers who have been satisfied with their services or products they sold at this location–giving them a succinct way to learn about high-level business information. Local citations are extremely important in marketing because it creates more awareness for the business as well give a new channel to flow through to your website and business.

A marketing agency is a group of marketing professionals who build and execute marketing efforts for clients. Marketing takes many shapes and forms, so not every marketing agency is the same. Some specialize, some do more broad work. Each marketing agency is unique, and it can take time to find the right marketing agency for your needs.

When looking for a website design company, it’s fairly simple. Look for these things:

1. Experience – what work can they show you
2. Trust – do you feel like they are someone who is honest and trustworthy
3. Alignment – do they align with your business goals

Digital Marketing is an all-encompassing term that includes marketing methods using digital methods. This can be online advertising, this can be social media, etc.

Social Media Marketing as a service is when a third-party agency or contractor takes over your social media marketing. This is a great fit for someone who does not have the time, energy, or expertise to run their own social media marketing platforms.

The short answer is, yes. Absolutely. Mobile website traffic on average is about 55% of all internet traffic as of today. Having a website that doesn’t not follow modern mobile web design techniques is a huge disservice to your business and potential customers.

ROI stands for “Return on Investment”, this is the measurement of how profitable a marketing initiative was. By measuring ROI you’re able to know which marketing techniques are leading to the most profitable outcome. Which allow for your business to grow in a systematic way.

KPIs are Key-Performance Indicators. These are the measurements that demonstrate whether you’re on-trend/on track to achieve your objectives. Without KPIs for your marketing initiatives it is very difficult to know whether you’re campaigns are successful or not aside from circumstantial data.

CRM stands for Customer Relationship Management. This is the tool/software your organization uses to track communications with your prospects and customers.

Utilizing a CRM is extremely important for every business.

This is an interesting question and can change over time. Early on starting a business often have to wear multiple hats, and marketer may be one of those roles. As the business grows, usually it is not economical to hire a marketing coordinator or entry-level marketer as one of your first hires. At this time, it may make sense to outsource some of your marketing to an Agency. When the business reaches a stage where it’s necessary to have someone in-house, you can either add additional areas of focus for the marketing team/outsourced agency or go entirely in-house with your marketing department.

As your in-house team grows, it is usually best to hire an outsourced team that can own specific areas such as your paid advertising funnel.

Every business is different, if you’d like to build out a marketing department strategy that will work for the stage you’re at, let us know.

Marketing Attribution is when you assign ‘credit’ of producing a sale to a specific marketing channel or campaign. Marketing attribution is critical in successful marketing campaigns because you can identify where your ROI (return-on-investment) is so you can focus on replicating the areas that are attributing the most success within your marketing strategy.

A CMS is a Content Management System. This is the platform your website is built on. Common examples of CMS’ would be WordPress, Wix, Squarespace, Shopify, etc.