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This all comes down to the product/service you’re selling, what the lifetime value of that won customer is, and the strategy you deploy to acquire those customers. If you can spend $50 on a customer through Google Ads, and they are worth $250 to your bottom line, then Google Ads are worth it. If your market is too competitive and you have to spend $500 on a customer that is worth $250 to your bottom line, then Google Ads may not be worth it for you. If you want to do an evaluation of whether Google Ads is worth it for your business, send us a message and we can do a complimentary evaluation.

A common misconception is that having a Facebook page is enough. While it’s true that Facebook pages can be a great way to connect with customers, they are not a substitute for an actual website. Websites offer many benefits that Facebook pages can’t provide, such as the ability to sell products and services directly to customers, build credibility, and be found by customers searching for what you offer.

Here are a few of the latest trends in web design and development:

1. Responsive design: With more and more people accessing the internet on their smartphones and tablets, it’s important to design websites that are optimized for these devices. Responsive design is a design approach that ensures that a website’s layout and content are optimized for different screen sizes and devices.
2. Material design: Material design is a design language developed by Google that focuses on creating a consistent, cohesive user experience across all devices. It emphasizes the use of flat design and intuitive, natural interactions.
3. Minimalism: Minimalist design involves using a minimal amount of elements, such as text and images, to create a clean and uncluttered look. This trend emphasizes simplicity and functionality, and is particularly popular in web design.
4. Microinteractions: Microinteractions are small, interactive design elements that add functionality and personality to a website. Examples include hover effects, loading animations, and notification alerts.
5. Artificial intelligence and machine learning: Artificial intelligence (AI) and machine learning are being increasingly used in web design and development to improve the user experience and automate tasks. For example, AI can be used to personalize website content and make recommendations based on user behavior.

These are just a few of the latest trends in web design and development. It’s important to keep an eye on these trends to ensure that your website stays current and relevant. However, it’s also important to consider your own business goals and needs when designing and developing your website, rather than simply following the latest trends for trend’s sake.

There are several ways in which a website can help grow your business:

1. Increased visibility: A website can help increase the visibility of your business, especially if it ranks well in search engine results. This can make it easier for potential customers to discover your business and learn more about what you offer.
2. Greater reach: A website can help you reach a wider audience, both locally and globally. This is especially useful if you have a small or niche business, as it can help you reach customers who may not be able to find your products or services in physical stores.
3. Improved credibility: A professional-looking website can help establish credibility and trust with your audience. Customers are more likely to trust businesses with websites, and a well-designed website can make your business look more legitimate and trustworthy.
4. Enhanced customer experience: A website can make it easier for customers to learn about your products or services, make purchases, and get in touch with you. This can improve the overall customer experience and lead to increased sales and customer loyalty.
5. Streamlined sales process: With an online store, you can streamline your sales process and make it easier for customers to shop with you. This can save you time and resources and help you grow your business more efficiently.

Overall, a website can be a valuable asset for businesses of all sizes, helping them reach more customers, build credibility, and streamline their sales process.

Read more about why your business needs a website.

Google Ads are a type of online advertising that may be used to advertise and promote your items and services when people search for relevant keywords or are doing specific activities online. It has the ability to turbo-charge leads and sales if done correctly.

Web design is a term that is loosely used to describe all areas of building a website. Technically speaking, the design side of websites should focus on user experience, styling, formatting, and how the site looks/is structured. Usually, this is not the only thing that people are meaning when they say web design. When you look at the actual creation of a website, this is Web Development. Which is more of the technical side of creating the database, using the software /tools available to create the site.

When most people think about web design, they think about the act of creating a website including all relevant areas.

A strategic marketing agency can help your business grow by providing customized marketing solutions that are tailored to your unique needs and goals. From market research and brand strategy, to advertising campaigns and social media marketing, a strategic marketing agency has the expertise and resources to help you reach new audiences, increase your online visibility, and drive growth. By working closely with you to understand your business, target audience, and goals, a strategic marketing agency can help you create a marketing strategy that is both effective and efficient.

The biggest thing to keep in mind when you are trying to execute is clearly defining what you want to be done:

• Identify who is responsible for it
• break out the laser-specific steps that need to be completed
• Communicate expectations with the relevant team members/contractors
• Give space for questions
• Follow up and confirm once the deliverables are completed
• Review what went well, what didn’t go well, and what can be done next time
• Use the learnings for future marketing plans/strategies

A social media marketing service is a service provided by a social media marketing agency, company or contractor that helps businesses with creating, managing and executing their social media marketing strategy. This can include developing content, managing social media profiles, running social media advertising campaigns, and analyzing and reporting on performance.

By working with a social media marketing service, businesses can benefit from the expertise and resources of a dedicated social media marketing agency. These agencies have teams of professionals that specialize in various aspects of social media marketing and have access to the latest tools, technologies, and best practices.

The services offered by a social media marketing service can be customized to meet the specific needs of a business. This can include creating and managing social media accounts, developing content, running social media advertising campaigns, and analyzing and reporting on performance.

For businesses that do not have the time, energy, or expertise to run their own social media marketing, working with a social media marketing service can be a cost-effective and efficient way to achieve their marketing goals. By outsourcing their social media marketing efforts, businesses can focus on their core business activities while still maintaining a strong online presence.

ROI stands for “Return on Investment”, this is the measurement of how profitable a marketing initiative was. By measuring ROI you’re able to know which marketing techniques are leading to the most profitable outcome. Which allow for your business to grow in a systematic way.

This is the broad term indicating the use of social media to market a business. This can be through PPC (pay-per-click) ads on social media platforms, and also just general organic social media marketing.

The cost of digital marketing varies depending on the methods used and the scope of the campaign. Generally, businesses can expect to spend anywhere from a few hundred dollars to several thousand dollars per month on digital marketing efforts.

A funnel in marketing is a breakdown of the setups / path a user has to take to become a customer. This can start with awareness (TOFu, which means Top of Funnel), Engagement (MOFu – Middle of funnel), and conversion activities (BOFU – bottom of funnel).

Staying ahead of the competition with your digital marketing strategy involves continuously monitoring industry trends and adapting your tactics accordingly. It also involves staying up to date with the latest digital marketing tools and technologies. Additionally, experimenting with new tactics and testing their effectiveness can help you stay ahead of the competition.

The process for designing and developing a website typically includes the following steps:

• Determine the website’s goals and objectives
• Research and plan the website’s design and structure
• Design and create the website’s visual elements
• Develop the website’s functionalities and features
• Test and refine the website
• Launch the website and provide ongoing support and maintenance

Strategic planning in marketing is the process of developing a market-oriented strategy and then implementing that strategy through marketing programs and initiatives. Strategic planning in marketing aims to create value for the company by attracting and retaining customers.

It has never been easier to create a website on your own. There are so many tools that exist that offer plug-and-play/drag-and-drop editors for people to build their own sites. GoDaddy, Wix, Squarespace, WordPress, Shopify etc. The options are endless.

The choice you have to make for whether you want to build a website yourself is:

1. Time – do you have the time to learn?
2. Knowledge – do you have the technical knowledge to build a site that is engineered to accomplish what you intend?
3. Ongoing Resources – do you have the future time/energy to commit to maintaining and keeping the website current/effective

Building websites in-house can be the right starting point for many businesses. Once your business picks up some momentum, at that point it usually makes sense to offload to a professional, unless you have a team that is trained, experienced, and does have more pressing tasks on their list for the business.

Branding is the all-inclusive term that incorporates elements that make up a company’s brand. These are the unique elements that create the look, feel, and experience your company gives off. Many elements of a brand include logo, tagline, colours, fonts, but the brand is much bigger than that. It’s how your customer thinks of you, it’s how the market talks about you when you’re not controlling the conversation. In short, Branding is the elements that make up the business’s brand.

CPA stands for “Cost-Per-Acquisition” in marketing. This is the cost that is spent to acquire a single customer.