Our Industries

CRM stands for Customer Relationship Management. This is the tool/software your organization uses to track communications with your prospects and customers.

Utilizing a CRM is extremely important for every business.

If you don’t have the time, expertise, or resources to develop a strategic marketing strategy on your own, you may want to consider hiring a strategic marketing agency. Our agency can help you with research, planning, implementation, and tracking. We can also help you create goals and objectives for your marketing campaigns while also handling the execution of these campaigns. This allows you and your team to focus on running the business, and our team is held accountable for the marketing strategy’s results.

A web design company typically offers a range of services including website design, website development, e-commerce development, content management systems (CMS), digital marketing, and search engine optimization (SEO). Some web design companies also offer additional services such as graphic design, branding, and website maintenance.

Every business is different, so there’s no one-size-fits-all answer to this question. However, in general, we would say that it’s a good idea for startups to have a website. Websites can help you build credibility, reach more customers, and generate leads and sales. If you’re not sure whether or not a website is right for your startup, reach out and we can chat about it further.

If you’re thinking about getting a website or are ready to take the plunge, we’d be happy to help! We offer affordable website design and development services that will help your business grow. Contact us today to get started! Thanks for reading!

Data and analytics provide valuable insights into customer behavior and campaign performance. By analyzing this data, you can identify areas of improvement in your digital marketing strategy and make data-driven decisions to optimize your tactics.

If you own multiple businesses, you can apply for the Canada Digital Adoption Program (CDAP) for each individual business, as long as each business meets the eligibility criteria and has a comprehensive plan in place for their digital transformation. The CDAP program is intended to provide funding and support to Canadian-owned for-profit businesses that want to adopt digital technologies and tools to improve their operations and enhance their online presence. By applying for CDAP funding for each of your businesses, you can develop a clear plan and goals for how you intend to adopt digital technologies and tools in each business and achieve your digital objectives.

A social media marketing service is a service provided by a social media marketing agency, company or contractor that helps businesses with creating, managing and executing their social media marketing strategy. This can include developing content, managing social media profiles, running social media advertising campaigns, and analyzing and reporting on performance.

By working with a social media marketing service, businesses can benefit from the expertise and resources of a dedicated social media marketing agency. These agencies have teams of professionals that specialize in various aspects of social media marketing and have access to the latest tools, technologies, and best practices.

The services offered by a social media marketing service can be customized to meet the specific needs of a business. This can include creating and managing social media accounts, developing content, running social media advertising campaigns, and analyzing and reporting on performance.

For businesses that do not have the time, energy, or expertise to run their own social media marketing, working with a social media marketing service can be a cost-effective and efficient way to achieve their marketing goals. By outsourcing their social media marketing efforts, businesses can focus on their core business activities while still maintaining a strong online presence.

A funnel in marketing is a breakdown of the setups / path a user has to take to become a customer. This can start with awareness (TOFu, which means Top of Funnel), Engagement (MOFu – Middle of funnel), and conversion activities (BOFU – bottom of funnel).

There are a few ways to tell if your website SEO is working. One way is to track your website traffic over time. If you see a steady increase in the amount of traffic coming to your site, that’s a good sign that your SEO efforts are paying off. Another way to tell if your SEO is working is by looking at your website’s search engine rankings. If you’re consistently appearing in the top results for relevant keywords, that’s also a good sign that your SEO is effective. Finally, you can track the number of leads and sales you’re getting from your website. If you see an uptick in these numbers after making changes to your website or implementing new SEO strategies, that’s a good indication that things are going well.

Strategic planning in marketing is the process of developing a market-oriented strategy and then implementing that strategy through marketing programs and initiatives. Strategic planning in marketing aims to create value for the company by attracting and retaining customers.

Yes, a strategic marketing agency can work within your budget. When you work with a strategic marketing agency, you’ll have the opportunity to discuss your budget and goals during the initial consultation. Based on this information, the agency can create a customized marketing plan that meets your specific needs and budget. Whether you’re working with a limited budget or have more resources available, a strategic marketing agency can help you create a marketing strategy that is both effective and cost-efficient, helping you achieve your goals without breaking the bank.

What Is a Marketing Strategy?

A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services.

• value proposition
• key brand messaging
• ideal customers

Historically, marketings strategies have included “4 P’s”

1. Product
2. Price
3. Place
4. Promotion

Product (Or Service):

What do you have to offer? What value are you providing to the market? Before moving on, make sure you know what your product/service is.

Price:

How much are you asking for your product/service? What is the price point that will work best for your business and its goals? Will your customers pay that price to purchase your product?

Place:

Where does your product or service fit in the market? How will you reach your target market?

Promotion:

How will you show people your product/service exists, how will you convince them to use your product over the alternatives in the market, and how much will you need to spend in order to acquire new customers.

Quick Summary:

• A marketing strategy is a company’s plan for attracting new consumers and converting them into customers.
• A company’s value proposition should be the focus of marketing initiatives.
• The aim of a marketing campaign is to gain and communicate a durable competitive advantage over rivals.

Understanding Marketing Strategies

Your marketing strategy needs to directly align with your company’s values, messaging, budget, and vision. By building an authentic plan that fits with the above items, your should be able to attract the right people for what you’re offering.

A key piece of building a marketing strategy once you know what you’re selling is to define who you’re selling to. If you know who you’re selling to, you can then move on when that person would be looking to buy. Are they making purchases frequently? Is it a one-time thing? Is it a subscription?

Once you map out the buying cycle of your ideal customer you can then start to think about how that individual makes their decision to buy. What is their intention?

Do they have an immediate need? Ie. My tooth hurts, I need to go to the dentist. Or is it more awareness-driven? If someone saw an ad that showed they could have whiter teeth, would that trigger them to look for more information?

Once you understand the time and place your customers would be buying your product you can start to plan out the best areas you can reach these customers. This could be Google PPC(Pay Per Click) campaigns. Typically this channel will work when you’re targetting users who are looking specifically to solve a ‘pain-point’. I have a need, I go to google to search my need, and choose the service that looks like it will best solve my need.

After you have a clear idea of what your high-level marketing strategy is to start getting your business in front of the right people at the right time, you can start building out the Plan (Marketing Plan) to define the tactics and day-to-day operations to execute on your strategy.

SEO services employ various strategies to enhance your website’s ranking. This includes optimizing on-page elements like meta tags, headings, and content quality, ensuring your site is mobile-friendly, improving site speed, acquiring quality backlinks, and conducting keyword research to target relevant search terms. These efforts collectively signal to search engines that your site is valuable and relevant to users, thereby improving its ranking position.

This is the broad term indicating the use of social media to market a business. This can be through PPC (pay-per-click) ads on social media platforms, and also just general organic social media marketing.

Upon completion of the CDAP program, businesses will have a well-defined plan to adopt digital technologies and tools. Overall, businesses should have a stronger digital presence and a better understanding of how digital technologies can be used to improve their operations and achieve their goals. After the CDAP program is complete, businesses will need to submit a report to the grant funders for reimbursement. They will also receive a digital marketing strategy and have the option to implement it themselves with their in-house marketing team, hire another marketing agency, or continue working with Loop Strategic Marketing.

Remarketing is the act of paying to have your advertisements or content show up in front of users that have engaged with you previously. This can be based on tracking pixels on your websites, cookies, or emails that can be uploaded into relevant advertising platforms such as Google Ads.

The biggest thing to keep in mind when you are trying to execute is clearly defining what you want to be done:

• Identify who is responsible for it
• break out the laser-specific steps that need to be completed
• Communicate expectations with the relevant team members/contractors
• Give space for questions
• Follow up and confirm once the deliverables are completed
• Review what went well, what didn’t go well, and what can be done next time
• Use the learnings for future marketing plans/strategies

There are several ways in which a website can help grow your business:

1. Increased visibility: A website can help increase the visibility of your business, especially if it ranks well in search engine results. This can make it easier for potential customers to discover your business and learn more about what you offer.
2. Greater reach: A website can help you reach a wider audience, both locally and globally. This is especially useful if you have a small or niche business, as it can help you reach customers who may not be able to find your products or services in physical stores.
3. Improved credibility: A professional-looking website can help establish credibility and trust with your audience. Customers are more likely to trust businesses with websites, and a well-designed website can make your business look more legitimate and trustworthy.
4. Enhanced customer experience: A website can make it easier for customers to learn about your products or services, make purchases, and get in touch with you. This can improve the overall customer experience and lead to increased sales and customer loyalty.
5. Streamlined sales process: With an online store, you can streamline your sales process and make it easier for customers to shop with you. This can save you time and resources and help you grow your business more efficiently.

Overall, a website can be a valuable asset for businesses of all sizes, helping them reach more customers, build credibility, and streamline their sales process.

Read more about why your business needs a website.

When choosing a strategic marketing agency, it is important to consider your specific needs and objectives. You should also research various agencies to find one that is a good fit for your business.

Here are some best practices for web design and development:

1. Keep it simple: A cluttered or overly complex website can be overwhelming and confusing for users. Instead, focus on creating a clean, easy-to-navigate design that clearly communicates your message.
2. Use clear, concise language: Your website should be easy to understand, even for visitors who may not be familiar with your business or industry. Avoid using jargon or technical language, and aim for a clear, concise writing style.
3. Use high-quality images: Visuals are an important element of website design, as they can help convey your message and create a more engaging user experience. Use high-quality images that are relevant to your business and add value to your website.
4. Optimize for mobile devices: More and more people are accessing the internet on their smartphones and tablets, so it’s important to design a website that is mobile-friendly. This means ensuring that your website is easy to read and navigate on smaller screens.
5. Consider the user experience: The user experience (UX) of your website is critical to its success. Consider how users will interact with your website, and design it with their needs and goals in mind.

By following these best practices, you can design a website that is effective at achieving its goals and delivering a positive user experience.