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Digital Marketing 101: Essential Skills

Learn Fundamental Skills In Digital Marketing That Complement Your Current Role

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About the course

Dive into the world of digital marketing with Loop’s Digital Marketing 101: Essential Skills training course. This course is carefully crafted for individuals like you who are looking to gain new skills that are complementary to their current roles. Over two weeks, this course covers current trends and key topics to provide employees with the fundamentals of digital marketing.

Benefits For Employees:

  • Learn fundamental digital marketing skills to take on additional responsibilities and enhance your current role within the company.
  • Improve your ability to produce quality content that aligns with the specific goals and strategies of your business.
  • Get access to training resources that further your development and expertise in digital marketing, directly benefiting your current position.

Benefits For Business Owners:

  • Train your staff and develop a skilled in-house marketing team tailored to meet your business’s specific needs.
  • Save money by reducing the need to outsource to marketing agencies, thereby directing funds toward other important aspects of your business.
  • Enhance the overall quality and consistency of your branding and communications through the expertise of your trained staff.

Equip yourself with valuable marketing skills today, and shape your contribution to the future of the business. Don’t miss this opportunity to excel in the digital marketing landscape, enhancing your role and supporting your team’s goals.

How the course works

  • Course Requirements: Complete 24 hours of training over 2 weeks. The next course begins online February 12th, 2024. Classes run weekly on Mondays, Wednesdays, and Fridays for 4 hours (with a 15-minute break) each day.
  • In-class Sessions: Classes are divided into 6 modules, each focusing on a different area of digital marketing, including the basics as well as more complex strategies and tools.
  • Remote Learning: The interactive classroom sessions of this course will be delivered live each week via Zoom. The course is proud to have Richard Wood as its lead instructor (see biography below).
  • Practical Homework: To reinforce what they’ve learned in class, participants will be given 60 minutes of homework per module. This will help cement their understanding and apply the theories in a practical context.
  • Hands-On Assignments: In addition to class sessions and homework, participants will spend up to 10 hours working on client-specific tasks. This offers a real-world application of the learned concepts and techniques.
  • Tools and Platforms: A variety of digital tools are incorporated into the course for an engaging learning experience. These include Miro for virtual activities, Google Drive for file sharing, HubSpot for notifications and communication, and Google Meet for screen sharing and interaction.
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The Ideal Student

Eager To Learn And Apply Skills

The perfect candidate for this course is motivated, enthusiastic, and ready to delve into new concepts with a practical mindset. Understanding the vital role of digital channels in contemporary business, they are keen to make a substantial contribution to their organization's online presence.

Interested In Technology

With an interest in various aspects of digital marketing, such as SEO, website development, social media strategies, analytics, and the emerging field of Artificial Intelligence (AI), the ideal student is passionate and committed. They are willing to dedicate time to explore and master these aspects, fully immersing themselves in the course to extract maximum value.

Driven by the Pursuit of Excellence

Recognizing the power of data-driven decision-making, the ideal participant is not only focused on personal growth but also dedicated to contributing positively to the team. Their participation in this course is defined by a continuous pursuit of excellence, leveraging their newfound knowledge to optimize marketing efforts and measure success within their current role.

Register

Course Syllabus and Training Details

Contribute more to your company by learning digital marketing fundamentals in just 2 weeks.

Session 1: Introduction To Digital Marketing

Embark on your digital marketing journey with a comprehensive introduction to the field. Familiarize yourself with key terms, understand various roles and specializations, and gain a firm grasp on the breadth of digital marketing. This session lays the groundwork for the rest of the course, ensuring you’re well-prepared to explore deeper into the dynamic world of digital marketing.

Session 4: SEO Strategy & Content Planning

Gain insights into the world of search engine optimization (SEO) and content planning. Understand how SEO works, why it’s vital, and how to conduct keyword research. Learn about content marketing and how to create a content plan that drives traffic and engagement.

Session 2: Digital Marketing Strategy

Delve deeper into the process of creating an effective digital marketing strategy. Explore the key elements of a successful plan, how to define your target audience, and ways to set measurable goals. This week, you’ll learn to craft strategies that align with your business objectives.

Session 5: Social Media Strategy

Master the art of social media marketing. Explore different social platforms, learn how to build a social media plan, create engaging content, and use analytics for continual improvement. This week, you’ll learn to leverage social media for brand awareness and customer engagement.

Session 3: Website Strategy

Discover how to make your website a powerful marketing tool. Learn about user experience, website design, conversion rate optimization, and SEO fundamentals. By the end of this week, you’ll know how to optimize your website to attract, engage, and convert visitors.

Session 6: Data Analytics

Wrap up the course by diving into data analytics. Understand how to collect, analyze, and interpret digital marketing data to drive decision-making and improve campaign performance. By the end of this week, you’ll be able to use data to measure success and inform your future marketing strategies.

Other course details

Instructional Hours

  • Complete 24 hours of training over 2 weeks
  • Class runs weekly from 1:00 pm – 5:00 pm MST for 2 weeks
  • Two 15-minute breaks in each class

Dates of Training

  • Begins: February 12th, 2024
  • Ends: February 23rd, 2024

Course Title

Digital Marketing 101: Essential Skills

Delivery Method

Virtual Classroom (Online)

Credential

Digital Marketing Coordinator Certificate awarded at the end of class

Provider Name

Loop Strategic Marketing

Provider Type

Private Trainer

Mailing Address

  • 4432 Calgary Trail NW #203, Edmonton, AB T6H 4A6

Phone Number

Website

Cost Structure

$5,000 plus GST. In Alberta, you can apply for a grant to cover 2/3 of the course tuition up to $3,300. Using the course syllabus, you can apply to the Canada-Alberta Job Grant. See your provincial training grant to see if you qualify.

Richard Wood

Biography

Richard Wood, BA is the Content Strategist at Loop Strategic Marketing. Richard joined the team in 2021 as Loop’s third hire. In that time he has worked on over 30 new website builds. His work plays an integral role in the content strategy for websites, SEO, and social media marketing for Loop’s clients.

“I like to approach marketing from the perspective of the end user to provide a smooth, consistent experience for anyone interested in our clients’ services. Once you’re in the mindset of the consumer, the marketing tactics just make sense.”

Richard has designed this course to include everything a beginner needs to know to get started in the field of digital marketing.