How do you create and optimize content for Search Engine Optimization?

In short, a marketing plan is a document that organizes your marketing strategy into tangible action items in order to achieve your business goals. The plan should be set up with clear timelines and those who are accountable for completing the action items Finally the plan needs to have clear goals to know whether the plan was successful. Try not to overcomplicate the plan, the most important factor in your plan is to have the team aligned in the objectives & work required to accomplish the plan. Make it simple, make it measurable, make it happen.

• Start with your business goals and objectives.
• Understand who you want to sell to.
• From there decide where that person would potentially find your business. Identify how much that will cost to get in front of them.
• Estimate how many customers would have to see your advertisement in order to purchase.
• Calculate how much you’ll make once that sale comes through.
• Identity whether that channel is affordable for you to acquire your customers
• Define what tasks need to be completed in order to operate that campaign
• Set clear measurements of whether the campaign was successful
• Once the campaign is over, update and revisit your plan

The biggest thing to keep in mind when you are trying to execute is clearly defining what you want to be done:

• Identify who is responsible for it
• break out the laser-specific steps that need to be completed
• Communicate expectations with the relevant team members/contractors
• Give space for questions
• Follow up and confirm once the deliverables are completed
• Review what went well, what didn’t go well, and what can be done next time
• Use the learnings for future marketing plans/strategies

A marketing plan is an element of your business plan. Your marketing plan should break out how you want to reach your customers, what message you’re going to hit them with, and how are you going to profitably grow your business with affordable marketing strategies. Your business plan should be the all-encompassing document that outlines all areas to successfully operate your business.

Web design is a term that is loosely used to describe all areas of building a website. Technically speaking, the design side of websites should focus on user experience, styling, formatting, and how the site looks/is structured. Usually, this is not the only thing that people are meaning when they say web design. When you look at the actual creation of a website, this is Web Development. Which is more of the technical side of creating the database, using the software /tools available to create the site.

When most people think about web design, they think about the act of creating a website including all relevant areas.

There is no one-size-fits-all for web designers. There are web designers that just do front-end design in tools such as Adobe XD, Illustrator, Photoshop etc. They “design” the style or look of the website.

Then there are web designers that just take what was drawn up in a wire-frame/mockup and actually build it. This can be built from scratch, this can be using a CMS (Content Management System) such as WordPress, SquareSpace, Shopify, etc.

Then there are web designers that do both areas from start to finish. At Loop, we have a team that supports in all areas of web design from strategy, to analysis, design, development, and maintenance.

In short yes, there is the creative element of web design, but there is also is a systematic and researched-backed way to build websites that work. The balance in web design is bringing together the left & right brains to have a creative, beautiful site, that also is goal-oriented and leads to your intended business goals.

It has never been easier to create a website on your own. There are so many tools that exist that offer plug-and-play/drag-and-drop editors for people to build their own sites. GoDaddy, Wix, Squarespace, WordPress, Shopify etc. The options are endless.

The choice you have to make for whether you want to build a website yourself is:

1. Time – do you have the time to learn?
2. Knowledge – do you have the technical knowledge to build a site that is engineered to accomplish what you intend?
3. Ongoing Resources – do you have the future time/energy to commit to maintaining and keeping the website current/effective

Building websites in-house can be the right starting point for many businesses. Once your business picks up some momentum, at that point it usually makes sense to offload to a professional, unless you have a team that is trained, experienced, and does have more pressing tasks on their list for the business.

Unpacking PPC

PPC is an online advertising model that enables businesses to pay a fee each time their ad is clicked. This model is fundamentally about buying visits to your site, in contrast to attracting them organically via SEO or other methods. It’s a direct and potentially cost-effective way to drive traffic.

The Mechanics of PPC Advertising

PPC ads appear on search engine results pages (SERPs) or websites within Google’s Display Network. When users search for a keyword or visit a site displaying ads, Google’s algorithms match the user’s intent with relevant ads. These ads are then presented based on an auction system, factoring in the bid amount, ad quality, relevance, and past performance.

Key Benefits of PPC for Your Business

PPC advertising offers targeted reach, allowing you to hone in on specific demographics, locations, and keywords. It’s measurable, providing clear insights into the performance of your ads. Unlike SEO, PPC can yield quick results and only incurs costs when your ad clicks, offering a cost-effective alternative to traditional advertising methods.

Measuring Success in PPC Campaigns

The ability to track and measure PPC campaign performance is a significant advantage. It allows advertisers to see real-time results and adjust their strategies accordingly. Key metrics include click-through rates (CTR), conversion rates, and the overall ROI of the campaign.

Navigating PPC Complexity

While PPC can be highly effective, setting up and optimizing campaigns requires expertise. Factors such as keyword selection, ad copy quality, and targeting options play crucial roles in the success of a campaign. Regular analysis and adjustments are necessary to ensure optimal performance and cost-efficiency.

The Role of PPC in a Comprehensive Digital Strategy

PPC should not be your only digital marketing strategy but part of a broader approach that includes SEO, content marketing, and social media. Integrating PPC with these strategies can enhance your online presence, build brand awareness, and drive more significant results.

Leveraging Loop Strategic Marketing for PPC Success

When maximizing your PPC campaign’s potential, partnering with a seasoned paid advertising agency like Loop Strategic Marketing can make all the difference. Loop Strategic Marketing specializes in crafting customized PPC strategies that align with your business goals. From setting up and managing campaigns to optimizing for better ROI, Loop’s expertise ensures your advertising budget is invested wisely, freeing up your time to focus on other business areas. With Loop Strategic Marketing, you gain access to industry insights, time-saving campaign management, and the assurance of better returns on your advertising spend.

Google Ads is an Internet advertising service provided by Google that allows advertisers to bid advertisements, services, product listings, and videos(Youtube) to web visitors. It can also run ads on non-search websites, mobile applications, and videos using this platform.

Google Ads are a type of online advertising that may be used to advertise and promote your items and services when people search for relevant keywords or are doing specific activities online. It has the ability to turbo-charge leads and sales if done correctly.

This all comes down to the product/service you’re selling, what the lifetime value of that won customer is, and the strategy you deploy to acquire those customers. If you can spend $50 on a customer through Google Ads, and they are worth $250 to your bottom line, then Google Ads are worth it. If your market is too competitive and you have to spend $500 on a customer that is worth $250 to your bottom line, then Google Ads may not be worth it for you. If you want to do an evaluation of whether Google Ads is worth it for your business, send us a message and we can do a complimentary evaluation.

Pay-Per-Click Advertising can be extremely effective when done right. If your campaigns have the proper research & strategy, and are being managed by professionals, and have the proper tracking mechanisms in place to know whether the strategy is working is one of the fastest ways to grow a business through online advertising.

This depends on the goals of the business. If your business has growth goals that aren’t being reached organically, PPC is usually worth it. PPC is a great way to acquire new customers quickly and affordably in order to expedite growth.

SEO stands for Search Engine Optimization. This is the process of improving your website/online credibility so Google (and other search engines) decide to show your website to more people looking for services like yours.