Strategic marketing is a process that businesses use to identify their target market, develop goals and objectives, and create a plan to reach those goals.
The process usually has three phases: research, planning, and implementation.
In the research phase, businesses gather information about their industry, customers, and competitors. This information helps them understand the needs of their target market and what they can do to meet those needs.
In the planning phase, businesses develop goals and objectives for their marketing campaigns. They also create strategies and tactics to reach those goals.
Finally, in the implementation phase, businesses launch their marketing campaigns and track their progress. They also make adjustments to their campaigns based on the results they see.